Peter van Pruissen

seasoned Saas CFO , independent investor, financial consultant to early stage tech.

San Francisco Bay Area

About

Peter van Pruissen has served as CFO for a number of tech and media start-ups, helping to build and grow them from inception through various stages of financing. Either as contract part time or fulltime CFO, he has experience with startups to mid-size companies, managing corporate finance, administration, and internal operations roles in a variety of industries ranging from advertising, mobile, broadcasting, streaming technologies to SAAS-based software and professional services. Van Pruissen previously served as CFO at Sharethrough, bCODE, Piczo, and ON24, where he helped restart and then grow the business from a venture-backed start-up online financial news network to a leading webcast and streaming media solutions provider; and Wired Magazine at the time of its sale to Conde Nast. He has also held management positions at DHL, Ceridian and Impell. Van Pruissen holds an MBA from the University of San Francisco and a BA in Finance from Amsterdam's Nijenrode University. Specialties: CFO, VP Finance, controller, media, services, growth, finance, admin, equity, banking, VC, startup, legal, merger, build, board, audit, fundraising, business plan

Experience

  • CFO at Aria Systems
    Jul 2022 - Present · 4 yrs

  • Financial Advisor at Beyond Work
    May 2023 - Present · 3 yrs 2 mos

  • Managing Member at Good Question CA LLC
    Jul 2020 - Present · 6 yrs

  • Managing Director at Tamalpais Finance
    Jan 2009 - Present · 17 yrs 6 mos

    i provide part-time advisory services, financial planning, go-to-market guidance to startups and early stage ventures. i take gray hair high contribution operating roles in start ups, manage HNW personal investments and facilitate private company secondary share sale transactions.

  • Tradeshift (7 yrs 10 mos)
    • Senior Vice President International Partnerships and Investments
      Jun 2020 - Dec 2020 · 7 mos

      After having grown Tradeshift from 40 employees in 2 countries to 1,000 strong in 30 countries, building out financial and operational infrastructure and with an IPO-ready CFO transitioning in, I now focus on our global Joint Ventures, partnerships and investments.

    • CFO
      Mar 2013 - Jun 2020 · 7 yrs 4 mos

      Tradeshift is a global cloud based business network and platform for supply chain transactions, payments, marketplaces, and apps.