Ghent Metropolitan Area
I'm passionate about Branding, Digital Communication and a techno-optimist (but not in a climate change denying kind of way).
I'm responsible to maintain the sense of purpose, brand architecture, brand positioning, values and tone of voice of the main brands in the Proximus Group. My focus is on the Belgian Residential market and I'm collaborating with the teams and experts of the other brands within the group. I evangelize our brand positioning throughout the company and external agencies. Together with the Marketing and Communication teams, I make sure our positioning is respected, built up and evolves where needed, through the campaigns that we create together and the media choices that are made. Luckily I'm not a one man show. I work with a squad of 4 people, that include expertises like visual identity, knowledge management, naming, trademarks, touchpoint controlling, ... The translation of all this brand strategy in visual branding (logo etc.) is done together with the creative director within our banding squad and our Design Studio of 12 designers that create a consistent visual story for our brands. Since we've worked in this constellation, we have been recognized as Belgium’s strongest Telco brand by Kantar Belgium (BrandZ Report) for 5 years in a row.
After an exciting year in the startup scene, I came back to Proximus to inject this big company with some startup energy! My first project was focused on Content Marketing. Together with an external partner, I created a content marketing vision for the residential market. We defined objectives (and corresponding KPI's), a complete strategy to reach those objectives and an operational road book with pre-defined content formats that's ready to roll out.
Together with a group of 15 families we've built a Cohousing apartment building within a bigger project of 3 cohousing buildings, a community health center and a park with allotments. It took us 7 years and we moved to our new homes in 2022. In many ways I've learned more about some key competencies while doing this project than while working at my day job: - decision making in a large group - overcoming differences - prioritising and killing darlings - making sound financial decisions when the stakes are really high (this was our OWN money) - managing and accepting change - enjoying life - reflecting on bigger societal challenges
In 2018, my role at Happy Flights changed from operational to advisory.
The goal of Happy Flights is to make passengers that suffer delay (or other problems) happy again! We already make a lot of passengers happy, but we have the ambition to grow that number exponentially. And that's where I come in. In 2017 I will help Happy Flights to shift the marketing and communication efforts multiple gears upwards. We want to reach and convert a lot more people. Expect to hear from us!
Unpaid.be launches a new way to get your invoices paid, as a professional. Previously, it was an expensive business to get your unpaid invoices paid. Unpaid changes this and makes it easy. You give us the invoice details and we take care of the rest. No need to go to court or pay some shady people to recuperate your money :-) We handle everything fast, correct and with respect for every party involved. It is my mission to make this precious gift for small business, known to the world. On a shoestring. A challenge I can't wait to sink my teeth into.
At De Groote - De Man, we want to bring new innovative services to the legal sector.