Peter Van Dijck

Technical AI consulting with a human centered lens · evals, RAG, adoption · previously led teams at Huge, Work & Co

United States

About

Experienced product leader, hands-on building AI experience. Founded an AI product agency in 2023. Built a 500+ remote engineering, design and product team for clients like Google, Apple and Goldman Sachs, and grew the business to $30m+/y. Startup founder, author of a book on Information Architecture. Passionate about product, AI and the climate emergency.

Experience

  • Founding Partner and Head of Product at Helpful Intelligence Co
    Oct 2023 - Present · 2 yrs 9 mos

    Founded a technology and product design studio focused on building useful, human-centered AI products. AI safety, bioacoustics, creative automation, data pipelines, conversational experiences, resource management automation.

  • CEO, CTO at Sputnik Legal
    Jan 2026 - May 2026 · 5 mos

    Founder, CEO and CTO of Sputnik Legal. We help boutique law firms win large arbitration lawsuits. We closed down the startup in May 2026.

  • Chief Product Officer and CTO (fractional) at Rosenfeld Media
    Nov 2024 - May 2025 · 7 mos

    Helping an incredible team move faster with digital products and AI in a fractional role.

  • General Manager, Colombia at Work & Co
    Sep 2022 - Jul 2023 · 11 mos

    Helped reposition our go-to-market strategy in the technology offering and build out our global technology and product team.

  • Huge (7 yrs 2 mos)
    • President, Huge Colombia
      Apr 2021 - Feb 2022 · 11 mos

      Grew the team and the business 30% YoY through the pandemic. Grew the team to 540+ people, hired engineers, almost tripled the design team, working with the world's most demanding digital brands. We managed this growth while putting our people first during the pandemic.

    • General Manager, Huge Colombia
      May 2017 - Apr 2021 · 4 yrs

      Took charge of both the Bogota and Medellin offices of Huge Colombia, with full P&L and strategic ownership of the Colombia operation. Tripled the business to 400+ engineers and experience designers, building digital products for the world's top brands including Google, Spotify, and Nike.

    • Managing Director, Huge Medellin
      Jan 2015 - Apr 2017 · 2 yrs 4 mos

      Set up the Huge Medellin office, built it up like a startup with a solid margin year over year. Grew the engineering and design team from zero to a 100+. We serve some of Huge's largest and most strategic clients, including Google, Apple, Nike, and Goldman Sachs.