Johannesburg Metropolitan Area
I'm a journalist by training, a story-teller at heart. I help companies build their reputations, connect with the people that matter to them, and deliver real business growth by using smart storytelling and communications. I see the big picture, quickly understand the challenges facing businesses, and then find creative ways of helping tackle them. I've led teams across agencies, businesses and countries; I confidently present and talk in front of audiences; and I thrive on the thrill of the chase for new business. Most of all, I love people and their stories. I can't wait to hear - and tell - yours.
• Run a pan-African comms agency at the intersection of narrative, power, and growth, helping brands and institutions win in markets where context matters more than playbooks. • Trusted advisor to senior leaders on reputation, positioning, and stakeholder strategy, turning complexity into clear, actionable narratives that land. • Building a modern agency model that actually performs: commercially disciplined, AI-enabled, and designed to scale insights, not just outputs.
• Lead integrated communications strategy across the Middle East for local, regional and global clients • Provide strategic counsel to C-suite on media positioning, reputation risks, and stakeholder engagement • Oversee cross-agency collaboration and multi-market campaigns across the Middle East and Africa • Build a high-performing team environment focused on creative storytelling and strategic impact • Mentor talent and strengthen internal culture and communications frameworks
• Developed integrated content and thought leadership strategies for clients such as TransUnion, Anglo American, EY, SAP, and PayJustNow. • Drove executive communications, C-suite visibility, stakeholder engagement, and narrative development to support client business growth and protect corporate reputation • Advised on corporate positioning and stakeholder communications • Created high-level, impactful content for C-level executives across a range of channels
A regretfully short sojourn in the Kingdom of Saudi Arabia. Briefly led the on-site agency team for the Royal Commission for Al-Ula, which is undoubtedly one of the most spectacular destinations you've never heard of. Another career highlight: working on the 2019 World Government Summit in Dubai. What an event.
• Delivered business-focused campaign, strategy and content for clients including PwC, Anglo American, SAP and adidas • Created multi-country financial literacy campaign strategy (Tanzania, Rwanda, Zambia) for IFC