Leipzig, Saxony, Germany
Marketing leaders often struggle to bridge channel expertise, customer intelligence, and technical innovation. I'm a Marketing Director who architects and implements automated systems driving measurable results across European markets. With 15+ years scaling marketing operations (€72k→€2.8m profitably across 17 online shops in 12 languages), I've evolved from traditional campaign management to building technical solutions that automate operational workflows and solve complex business challenges. Since 2019, my hands-on programming in Python and JavaScript has enabled me to create BI Dashboards for multi-channel KPI tracking, automated product catalog management systems, and discount optimization models - rather than relying exclusively on vendor partnerships. Recent achievements include delivering 39x budget growth while sustaining profitability, orchestrating multinational teams across 12 linguistic markets, and completing Data Science and MLOps certifications at Université Paris 1 Panthéon-Sorbonne, validating extensive hands-on expertise. Struggling to translate technical innovation into measurable marketing ROI? Let's explore how technical marketing leadership transforms complex solutions into profitable growth.
1. Budget and personnel responsibility 2. Development of the entire marketing strategy 3. Strategic and operational marketing leadership 4. Collaboration with sales and executive management 5. Management of all marketing channels: newsletter, SEA/SEO, print, social media
1. User Experience & Communication: Online shop optimization featuring upload capabilities for 3D data and customer-centric communication strategies 2. Salesforce Implementation: Migration from ActiveCampaign, custom dashboard creation, and streamlined marketing & sales processes 3. Data-Driven Marketing: Analytics-based strategies, crafted targeted campaign concepts, and implemented social media integration
1. Management of the Marketing and Graphic Design teams 2. Cross-functional and company-wide strategic planning, communication, and reporting of marketing activities 3. Data collection, processing, and analysis utilizing the programming languages JavaScript and Python 4. Optimization and management of social media marketing channels 5. Oversight and coordination of agency partners
1. Strategy, management and reporting of Search engine advertising, Social media marketing and Influencer marketing. 2. Used networks and platforms: Google Ads, Google Analytics, Facebook, Instagram, Microsoft Advertising and Twitter. 3. Company-wide team trainings: Data analysis, Demography and economics in target markets, Google Analytics, Search engine advertising and Social media marketing.
1. Strategy, management and reporting of Search engine advertising, Social media marketing and marketplaces 2. Used networks and platforms: Google Ads, Google Analytics, Facebook, Instagram, Microsoft Advertising and Twitter. 3. Company-wide team training: Data analysis, Demography and economics in target markets, Google Analytics, Search engine advertising and Social media marketing.