Budapest, Budapest, Hungary
With over 20 years of leadership experience in the automotive sector (OE, aftermarket, fleet management & motorsport) and industrial distribution, I bring a strong track record in driving sustainable growth, leading high-performing teams, and delivering measurable business impact. 🚀 I specialize in commercial strategy, sales excellence, and business development across both B2B and B2C markets. 📈 I have successfully executed strategic growth plans, expanded market presence, and led complex negotiations that resulted in significant revenue and profit growth. 🤝 My leadership style is rooted in collaboration, stakeholder alignment, and cross-functional execution. 📊 Leveraging data-driven decision-making and LEAN principles, I consistently optimize operations, improve performance, and exceed sales and profitability targets. I am passionate about building scalable organizations, developing strong partnerships, and positioning businesses for long-term success in competitive and evolving markets. Previous positions held: Commercial Director / Sales Manager and Trainer / National Sales Manager / Regional Sales Manager EMEA / Sales and Operations Manager – Western & Central Europe / Strategic Account Sales Manager / General Manager – Hungary / Business Development Manager Expertise / Skills: Leadership / Sales & Business Development / Stakeholder Management / Business Expansion / KPI / Data Analysis / Strategy / Cost Saving / Continuous Improvement / LEAN / Six Sigma / B2B / B2C / RFQ / Tenders / Rebranding / Supplier Negotiations / Pricing Strategy / Sales Processes / Organizational Development / Supplier Agreements / Brand Awareness / Market Penetration / Vendor Managed Inventory Systems / Relationship Building / Global Accounts / Vendor Managed Inventory / Kanban / RFID / MS Office / SAP.
● Leads the development and execution of the automotive lubricants sales strategy, including annual business planning and long‑term commercial roadmap creation. ● Owns full P&L responsibility for the business line, continuously analyzing KPIs (volume, turnover, GM/VC, cost of sales, NOI) and implementing corrective actions to meet targets. ● Manages and develops a nationwide team of sales representatives, overseeing performance assessment (APR), skills development, compliance, and ongoing training programs. ● Drives customer portfolio growth by identifying and converting new business opportunities, channels, and innovative sales approaches supported by market research. ● Partners closely with Marketing to design and implement effective sales campaigns and communication strategies aligned with company objectives. ● Collaborates with Logistics to optimize communication and operational flows between the sales team, customers, and supply chain. ● Ensures disciplined sales governance, including CRM utilization, competitive intelligence, client financial risk assessment, and contractual compliance. ● Provides regular reporting to senior management, including P&L updates, sales forecasts, and strategic recommendations.
● Leading the development and growth of B2B (Fleet Tyre Management - MOL Mercarius Fleet Solutions and Motorsport - exclusive Pirelli Tyre Supplier for the Hungarian Rally Championship) and online B2C sales strategies - autogumiplaza.hu. Developing strategic plans, directing business development, and managing key client relationships. ● Deliver unique digitalized tyre management solutions for Fleets to reduce TCO and increase effectiveness with inventory management ● Governed a complete rebranding of the company and strategically positioning the business for increased market recognition and prominence. ● Acquired new B2B partners, coordinating complex deals, RFQs and tenders.
● Reengineered sales processes, coordinated organizational development efforts, and led the sales team. Delivered on-the-job training and coached/mentored colleagues. o Result: Implemented innovative strategies to drive growth and market expansion ● Fostered strong relationships with Marketing, Finance, Logistics, and Customer Service departments. ● Secured new supplier agreements with improved purchasing positions. Rationalized the supplier portfolio, successfully renegotiated contracts, and worked alongside the Commercial Director.
● Directed and advanced the local Consumer (CAR/LT) and Motorsport commercial businesses in Hungary, reporting to the Managing Director, Regional, and Milan HQs. ● Strengthened brand awareness within the Hungarian market for both Consumer (CAR/LT) and Motorsport sectors. Forged continuous relationships with key clients. o Result: Achieved a significant increase in market share from 2019 to 2020 by focusing on strategic market penetration. o Result: Overachieved Net Sales targets in two consecutive years. ● Strategically planned and executed impactful sell-in and sell-out promotions while initiating a new pricing system for seasonal campaigns, expanding the customer base, boosting sales, and maximizing customer engagement.
● Managed a multi-cultural team of 4. Drove cross-functional collaboration and liaised with internal and external stakeholders (contract owners, company leadership, operation departments). ● Led the development of business partnerships with Global Account clients (such as Emerson, General Electric, Honeywell ect) across EMEA, and oversaw project rollouts for new production site launches, transitions, and cost-saving initiatives. o Result: Executed cost-saving projects and realized double-digit percentage savings for Global Account customers. ● Drove new servicing location openings.
● Managed sales and operations development of six servicing locations in four countries (Czech Republic, Hungary, Germany and the Netherlands) ● Led business expansion by managing the opening of new locations e.g France. ● Realized substantial Net Profit growth through effective cost optimization strategies. Implemented vending machines and Vendor Managed Inventory Systems. ● Initiated cost-saving projects in line with Lean - Six Sigma principles: reduced operational costs and surpassed sales targets by optimizing procedures.
● Successfully managed relationship building and business development with Emerson Business Units across EMEA, adhering to Global and customized agreements, while overseeing project implementations for production site openings, transitions, and cost-saving initiatives. ● Attained a high award rate for RFQs, tenders, and e-auctions. ● Developed sales strategy for EMEA, resulting in exceptional market penetration and growth.