Auckland, Auckland, New Zealand
An authentic, inspiring and successful leader, I have led large businesses & brands extensively at senior management levels globally within internationally leading organisations to create sustainable profitable growth through identifying where value creation and growth opportunities exist. This has required insightful people leadership skills, strengths in creating & aligning strategy, brand building expertise and the ability to identify where market opportunities exist combined with the capability to engage & leverage resources right across the organisation to deliver results. This combination of commercial and people leadership skills enables me to build the capability & talent within an organisation to execute the strategic priorities, create the business models for success and translate this into market leading positions and create significant value and profitable growth for the businesses I have led.
Raglan Food Co makes delicious dairy-free alternatives that have been helping shape the plant based dairy category in NZ ever since Seb & Tesh started making coconut yoghurt for the locals in 2014. As CEO reporting into the Raglan Food Co board, I have the responsibility to shape our strategy, organisation & culture and continue to grow the Raglan Food Co story here in Aotearoa New Zealand and an increasing number of international markets.
Mars NZ is a multisales subsidiary with revenues of >$270m across multiple channels and over 200 employees. In this role I have full strategic and operational remit for the business performance with a team of 6 direct reports across sales, marketing, supply chain, people & culture, finance and corporate affairs. KEY ACHIEVEMENTS: - Developed & Deployed Mars NZ Business Growth Acceleration Strategy involving re-setting brand/customer priorities & investments, establishing digital commerce teams & capabilities, deploying strategic revenue management capabilities, simplifying the supply chain and led both a significant organisation re-design and a cultural values programme to create a high performance, high care environment. - Pioneered for Mars globally the launch of MY HOOMAN, a world’s first disruptive data-driven pet shelter platform that delivers high value pet parent data and acquisition opportunities. - Developed and drove a high performance, high care culture; awarded as one NZ’s ‘Great Places to Work’ - Led the re-shaping of local community strategy to align partnerships with company purpose. Two highlights: Pet Refuge which to date has helped over 200 families & their pets out of domestic violence situations & the NZ Food Network delivering over 140 tonnes of product to families in need.
Mars Petcare is the largest of Mars segments with sales in excess of US$14 billion. Developed, drove & deployed the strategy to accelerate growth for the Care & Treats business globally. Led & influenced cross-functional teams to deliver brand/customer strategies, R&D/innovation pipelines, country deployment of Brand portfolio and customer/ in-store resources to drive growth acceleration & the expansion of brand portfolio into Mars 50 top markets globally. KEY ACHIEVEMENTS: - Delivered accelerated growth in 2016-2017 for the Care & Treats business (US$1.5bn) having developed, driven and deployed the growth acceleration strategy – a key priority for Mars. - Developed compelling commercial strategies via working with global & market teams across Americas, Europe & Asia-Pac to enable major capital investments.
Reported to CMO as part of Mars global marketing team. Led the strategy & financial delivery for DREAMIES/TEMPTATIONS® globally. Developed & deployed critical capabilities including global creative excellence, innovation model, brand identity to drive marketing excellence. Critical role in identifying and growing talent across the globe. KEY ACHIEVEMENTS: - Led & developed the first brand board, driving the global expansion from a regional ‘jewel’ into new markets & growth acceleration of existing markets. - Developed & deployed all core brand foundations for the new global brand, including communications, positioning, brand assets, innovation pipeline, digital strategy, in-store activation; then working with local brand & agency teams to execute & develop. - Awarded first ‘Cannes Lion’ for brand globally in 2015.
Orange UK at c£4 billion was the second largest supplier of mobile communication products & services in the UK with a customer base of c13m customers (formerly owned by France Telecom and now BT). Responsibilities included all aspects of proposition development, and in particular leading some of Orange mobiles first 3G mobile propositions
Category/Marketing Management responsibilities for homebaking category and strategy development for introducing one of Westmill’s foodservice/ethnic retail brands into traditional retail.
Sales Representative role calling on Foodstuffs and Woolworths stores in Auckland. Progressed to on-site Key Accounts Executive role.