Peter Simeonov

Founder & CEO at Smart Migrator ☁️ Accelerate & simplify your cloud journey through automation

Austin, Texas, United States

About

For the last 30+ years, I have been on the startup rollercoaster with 3 successful businesses (all bootstrapped) and lots of learnings along the way. To me, business (and life) is all about relationships, making a positive impact on others and having fun on the journey. At Smart Migrator (my 7th venture), I am leading an experienced team on a mission to help thousands of companies worldwide struggling with the very high cost and complexity of cloud migration and management. We are crafting a fully automated, smart platform that removes the barriers many are facing through a simple, fast, and affordable experience. As a subset of that, we recently developed a fully automated tool for a rapid and cost-effective migration from Oracle Java to Azul Platform Core (OpenJDK) - the leading open source alternative on the market. In Aug 2025, we relocated Smart Migrator from the UK to the US. I was also previously an adviser to the Mayor of London, Sir Sadiq Khan (as a member of his Jobs and Skills Business Partnership), advising on improving access to skills and jobs for Londoners. In my free time, I enjoy exploring our beautiful planet with my family, scuba diving & sailing. Find me also on X @PeterKSimeonov.

Experience

  • Founder & CEO at Smart Migrator
    Sep 2019 - Present · 6 yrs 10 mos

    Leading a team of senior cloud migration architects and DevSecOps professionals on an ambitious mission to make cloud migration and management simple and end the severe challenges businesses are facing - a growing global talent shortage, complexity and very high cost. We believe the future of the cloud journey is fully automated, quick, simple, secure and affordable for everyone. We are crafting a first-of-its-kind intelligent cloud experience. An intelligent AI-powered and end-to-end automated cloud platform that takes care of your cloud needs and frees your team to focus on innovation and business growth. In Aug 2025, Smart Migrator became a US company and relocated from London to Austin, TX.

  • Co-founder & MD at KAS Trade Ltd
    Apr 1993 - Present · 33 yrs 3 mos

    Co-founder at a pioneer with over 30 years heritage in automotive accessories & consumables in Eastern Europe. Scaled to a market-leading position. Developed strong brand value & relationships with key major petrol forecourt customers including Lukoil, Petrol, Shell & Gazprom and leading retail chains including Praktiker, Mr Bricolage, METRO & Praktis. Since 2019, I no longer oversee day-to-day management but strategic decisions only, freeing time to focus on growing my other venture, Smart Migrator.

  • Board Member, Jobs and Skills Business Partnership at Mayor of London
    Jun 2022 - Aug 2024 · 2 yrs 3 mos

    Appointed by the Mayor of London, Sir Sadiq Khan, to advise on how skills provision can be better aligned with the needs of London’s economy. The Partnership includes experts from key industries and major employer representative bodies.

  • Startup Mentor at Nasdaq Entrepreneurial Center
    Dec 2021 - Nov 2022 · 1 yr

  • Startup Mentor at Block Dojo
    Nov 2021 - Oct 2022 · 1 yr