Greater Boston
Most SEO audits are glorified exports. They’ll hand you a 100+ issue document filled with low-impact recommendations, zero prioritization, and no clear explanation of what actually drives revenue. That’s where I’m different. My SEO audits identify what’s actually important to your business, prioritize issues, and focus on what will improve traffic and sales. I have 15+ years of SEO experience and have delivered over 100 SEO audits to local, e-commerce and enterprise companies. I've helped them to improve their Google rankings, traffic, and bottom lines. Today, I primarily help e-commerce brands uncover technical, on-page, and content issues that are quietly costing them traffic and sales. I take a no-B.S. approach to SEO: clear communication, honest recommendations, and audits built around revenue, not busy work. My SEO audits focus on the following: ✔ Technical SEO ✔ E-commerce SEO ✔ Shopify SEO ✔ WooCommerce SEO ✔ JavaScript SEO ✔ Internal linking + on-page optimization ✔ AI search visibility opportunities Recent Results: 🔥 Increased a Shopify e-commerce client’s non-branded SEO traffic by 442% YoY and boosted total sales by 25% through full-site technical and on-page optimization. 🔥 Increased an e-commerce site’s Google clicks by 1,556% (19,600 vs. 1,800) through a complete overhaul of on-page, off-page, and technical SEO. 🔥 Boosted a national men’s health site’s organic traffic 170% month-over-month (209K → 565K visits) after a comprehensive SEO audit and technical/on-page improvements. 🔥 Drove a 36% uplift in traffic and keyword rankings for Analog Devices by restructuring business unit and sub-category architecture. What People Are Saying About My Work: "Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended." "Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits." "Peter helped us have our best sales year in 85 years of business!" If your ecommerce brand needs an SEO audit that actually prioritizes what matters, send me a DM or email me at [email protected]!
Technical SEO & Site Architecture ■ Completed enterprise technical SEO audit identifying 50+ opportunities to improve crawlability, indexation, and ranking performance. ■ Reduced Google Search Console indexing issues by 47% by resolving canonical conflicts, duplicate pages, and alternate index errors. ■ Improved crawl depth across high-traffic site sections by implementing HTML sitemaps and scalable internal linking architecture. ■ Implemented 600+ internal links across 130+ industry and product pages to strengthen topical authority and ranking performance. AI SEO, Optimization & Performance Growth ■ Optimized 200+ title tags and metadata, increasing organic visibility by 23%. ■ Drove 138% YoY increase in Bing organic traffic by implementing IndexNow. ■ Leveraged AI and prompt engineering to automate schema generation, internal linking, and content optimization workflows. ■ Introduced GEO / AEO optimization strategies across blog, product, and industry content to improve visibility in AI search and LLM platforms.
Directed technical SEO strategy for a large-scale insurance platform, improving crawlability, indexation, structured data, and AI search visibility through rendering optimization, schema deployment, and site architecture enhancements. ■ Conducted full SEO audit covering technical, on-page, and off-page factors to identify major performance and indexation gaps. ■ Led migration of Single Page Application content from client-side rendering (CSR) to server-side rendering (SSR) to improve crawlability and search engine indexing. ■ Increased total keyword rankings from 81 to 9,973 by improving indexation, metadata, and site architecture through HTML sitemap deployment, template-wide internal linking, and large-scale title and H1 optimization. ■ Redesigned template-level navigation and linking structure across product, industry, and location pages to improve crawl flow, indexation consistency, and user pathing. ■ Improved entity recognition, indexation accuracy, and LLM visibility by deploying template-wide JSON Schema and structured data across core page types. ■ Reoptimized 50+ blog pages, improving average ranking position by 10+ spots and increasing organic traffic to priority content.
■ Delivered measurable SEO growth across multiple brands, increasing overall and non-branded traffic from 34% to 3,005%. ■ Expanded keyword visibility at scale, achieving 75% to 10,375% increases in Top-100 rankings across client sites. ■ Drove significant gains in conversions, leads, and revenue, with improvements ranging from 14% to 375%. ■ Completed 20+ full SEO audits with proven turnarounds, including 170% MoM traffic lifts and 52% keyword growth. ■ Identified and resolved key technical SEO issues, including JS rendering, pagination, indexation, and canonical/robots conflicts. ■ Strengthened site quality and EEAT through improved internal linking, content optimization, schema enhancements, and on-page refinements. ■ Built a LinkedIn audience of 85k+ followers and generated 10M+ impressions through high-performing SEO and technical content. ■ Partnered with major industry brands for sponsored content, including Ahrefs, Semrush, Surfer, Conductor, Triple Whale, Scalenut, Prerender, and more. ■ Featured on 25+ SEO and digital marketing podcasts, sharing insights on technical SEO, audits, and search visibility. ■ Ranked the #1 SEO creator in the U.S. on LinkedIn.
■ Spearheads and oversees the SEO process comprising a portfolio of 20 websites totaling >3M organic traffic page views per month. ■ Employed stellar analytical/technical strengths to perform wide-ranging SEO audits for 20 websites, including on-page SEO, off-page SEO, technical SEO, and international SEO. Drafted recommendations/action plans to implement and execute SEO audit findings. ■ Escalated non-branded organic traffic for 20 websites YoY by 92.5% by championing and conducting a deep-dive, complex SEO audit and effectively identifying and fixing weaknesses/issues. ■ Formulates and develops SEO Split tests to enhance user engagement, drive and improve overall page views and rankings. ■ Cross-collaborates with internal teams to support and brainstorm traffic-generating methods and channels like email marketing, question/answer sites, and YouTube. ■ Facilitates and crafts SEO-friendly content optimization guidelines for the Digg.com 7-member writing team for a site averaging 550,000+ organic page views a month. ■ Captured 3,258.11% YoY video views for Vidsplay’s YouTube channel by leveraging proven strategic SEO techniques on 70+ videos.
■ Provided comprehensive strategic guidance for SEO optimization for a >250K page website with 22,000 unique visitors daily. ■ Drove cross-team collaboration with 20 divisions in 11 locations including, engineers, web content, writers, contractors, and international marketing teams. ■ Executed best practices for JavaScript SEO, Dynamic Meta-Data implementation, XML Sitemaps, JSON Schema and total revamp of 100,000+ internal links on 16 categories and 832 sub-category pages. ■ Elevated traffic and rankings by 36% YoY across the board by focusing on individual business unit category and sub-category pages. ■ Enhanced traffic by 42% YOY across China and Japan and the East Asia area. ■ Increased Google-owned answer boxes 325% YOY by coordinating with key stakeholders to improve product category page content ■Designated to Subject Matter Expert (SME) on SEO for all search engines in a S&P 500 company of >15K employees. ■ Supported ongoing SEO initiatives by leading monthly meetings with the Online Experience team, Chinese and Japanese marketing teams reviewing current projects on the site and key KPIs.