United Arab Emirates
Highly motivated and experienced marketing leader with over 15 years of experience driving success across multinational brands and the government sector. Proven track record of developing and executing impactful marketing strategies, overseeing large-scale projects, and achieving significant brand awareness and recognition. Skilled in today's marketing communication trends, with a passion for innovation and collaboration.
• Led and contributed to the development and execution of strategic marketing initiatives, including a successful full group rebrand. • Achieved significant brand recognition and awareness, resulting in AD Ports Group being recognized as one of the top 50 UAE brands by Brand Finance for the first time in its history. • Managed a team of marketing professionals and collaborated with agencies to achieve key business objectives. • Developed and launched award-winning campaigns, including Reimagining Trade, Guardians of the Oceans, and The Sound of AD Ports. • Supported key strategic milestones, such as the Bond issuance and IPO.
Oversaw a team of 7 and collaborated with 4 agencies to manage all aspects of marketing and communication for the Official UAE National Day Celebration on two consecutive years, including high-profile stakeholder engagement, creative development, and administrative tasks. Scope: - Development and delivering creative marketing and communication strategies, plans and approaches - Planning the marketing and communications strategies for specific areas of work and for different audiences. Working with the communication, programme and senior management teams to put the strategy into practice. This includes; • Designing and development of creative communication and marketing products – presentations, briefings, etc. that will maximise the reach, support programme objectives and contribute to the research sector. • Planning and implementing direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation • Development of digital strategies • Managing tenders and outsourcing of suppliers • Ensuring the brand meets expectations through monitoring marketing trends - Managing the Marketing & Communications budget and ensuring programme milestones related to marketing & communications are achieved on time and within budget. - Representing the company at external meetings and conferences. - Acting as the first point of contact with regard to external communications - Managing media relations and training spokespeople - Marcoms crisis management
Successfully spearheaded projects for a range of local and global clients including du, Samsung MENA, Virgin Mobile, Mercedes-Benz, Tiffany & Co., Phillip Morris, British American Tobacco, Ferrari, Riverland, Vogue ME, Alfa Romeo, and Thomson Reuters. - Management of clients’ marketing and advertising campaigns - Communication and liaison with clients at a senior level - The organization of client feedback - Generating reports and status notifications - Pitching fresh and innovative ideas to clients - Delivering projects to a specific schedule and within an agreed budget
Led the marketing effort for the ‘Million’s Poet’ TV show and several other projects Scope - Defined marketing and branding goals. - Collaborated on marketing strategies with executives and staff. - Analyzed market trends and adjusted strategies as needed. - Supervised marketing material creation and delivery. - Designed ads, ensuring message consistency. - Engaged consumers on social media. - Enhanced messaging through media relationships. - Led content creation across media platforms. - Developed strategic partnerships and executed plans with sales. - Led an innovative marketing team to establish industry leadership.