Peter Forte

Healthcare & Life Sciences @ Salesforce | Writer @ CDN Healthcare

Greater Toronto Area, Canada

About

I am a geek for all things healthcare. How can you not be for an entire sector that every single day works to make and keep us all healthier? But despite its noble mission, it is a sector across the globe that is struggling to remain sustainable and of high-quality. This urgency to change is exactly why I find myself eagerly diving headfirst into any healthcare problem that needs solving. And as the nature of my background might suggest, I have a keen interest in unlocking the true potential of digital technologies in this too-often tech-averse sector. I welcome my fellow healthcare geeks to reach out and connect if you ever want to talk shop or learn more about what the healthcare team is up to at Salesforce. https://cdnhealthcare.substack.com/ https://www.peterforte.com/ https://twitter.com/_peterforte

Experience

  • Salesforce (Toronto, Ontario, Canada)
    • Account Director, Healthcare & Life Sciences
      Feb 2025 - Present · 1 yr 5 mos

      100% quota attainment in FY26; covered the Canadian private sector healthcare and life sciences industry

    • Senior Account Executive, Healthcare & Life Sciences
      Feb 2024 - Jan 2025 · 1 yr

      164% quota attainment in FY25; covered the Canadian private sector healthcare and life sciences industry

    • Named Account Executive, Healthcare & Life Sciences
      Jan 2023 - Jan 2024 · 1 yr 1 mo

      128% quota attainment in FY24; covered the Canadian private sector healthcare and life sciences industry

  • Writer at CDN Healthcare
    May 2022 - Present · 4 yrs 2 mos

    Creator of a semi-regular newsletter analyzing the good, the bad, and the ugly in Canadian healthcare

  • Director, Strategy & Business Development at Maple (getmaple.ca)
    Nov 2019 - Dec 2022 · 3 yrs 2 mos

    Developed Maple’s go-to-market strategy for the Canadian health system market (i.e., hospitals, regional health authorities, provincial agencies), and led all activities for this part of the business (i.e., strategy, business development, sales, partnerships)

  • KPMG (4 yrs 5 mos)
    • Manager, Digital Health
      Oct 2018 - Sep 2019 · 1 yr

      Manager within KPMG's Healthcare practice, with a focus on digital health, healthcare strategy, and healthcare financing

    • Senior Consultant, Digital Health
      Oct 2016 - Sep 2018 · 2 yrs

      Senior Consultant within KPMG's Healthcare practice, with project experience in strategy, program evaluation, HIS/EMR implementation, and universal healthcare design

    • Consultant, Digital Health
      Jan 2016 - Sep 2016 · 9 mos

      Consultant within KPMG's Healthcare practice, with project experience in digital health strategy development and change management

  • Sales, Marketing, and Logistics Specialist at OtoSim Inc
    May 2013 - May 2015 · 2 yrs 1 mo

    Supported all parts of the business in a jack-of-all-trades role — from marketing and lead gen, to sales and logistics (and everything in between)