Stirling, Scotland, United Kingdom
I flourish being at the heart of organisational goals and audience needs. My work is built on the belief that the most impactful work stems from a genuine two-way exchange of ideas—whether I’m distilling a complex political campaign, launching a premium whisky brand, or mobilising a local community. Specialising in building the bridges that turn a passive audience into active participants. If it involves strategic engagement, high-stakes events, or just a really good conversation, I’m in my element. I’m always looking for ways to lend my experience to projects that value connection as much as they do results.
Delivering Market research and public opinion polling throughout Scotland, briefing media and internal/external stakeholder engagement.
MSc Strategic Communications and Public Relations : - Public Affairs and Advocacy - Policy Analysis and Evaluation Research - Strategic Public Relations Planning - Public Relations and Public Communications Theories - Tourism and Strategic Public Relations - Dissertation Title "An analysis of lobbying strategies within the Scottish Parliament"
Political Advisor responsible for Digital Communications, speech writing, Media liason and generating news stories. Gained national coverage across Scotsman, STV, Herald, BBC and The Guardian using our campaign messages. Social Media content generation and production. increased social reach 1000% to over 2M in Scotland without digital advertising spend.
Project lead in the development, improvement, and management of digital strategies by collaborating closely with numerous key senior stakeholders. Efficiently create and oversee end-to-end communications and campaigns, driving an increase in key metrics across the digital channels and drive improvements through evaluation and feedback. Handled budgetary responsibility for allocated markets, confirm that activities are measurable and effective. Devised award winning social media strategies for clients and achieved delivered successful results achieving increased audiences of over 1000% reaching approx. 200,000 UK audience per week. Planned and spearheaded many public relations campaigns, including press releases, media content, case studies, and social media content.