Brussels Metropolitan Area
I could summarize my Carreer Aspiration as follows : EXPERT IN COMMUNICATION CREATING ADDED VALUE BETWEEN A COMPANY/ORGANIZATION AND PEOPLE/CONSUMERS. And my Career Objectve : My expertise aims at converting a company strategy into an external and internal communication action-platform. Organizing, coordinating and realizing this within a healthy company/organization with a real brand vision creating added value for people and society, drives my motivation and engagement, towards the company/organization as well as her main stakeholders. My current experience, after working a number of years in advertising agencies and 10 years of working for Mobistar (telco company) : Building Brands : to steer the brand communication at different levels : brand DNA, brand identity, image and product communication, through-the-line consistency. Advertising : End-to-end responsibility of all advertising campaigns (brand, corporate, residential, business) from concept to realization. Leading the production of TV and radio spots, photography and printing. Managing the concept implementation and brand identity, project management (planning, budgets, coordination, ...). Media experience : Media strategy, synergy between media and creation, stimulating new media use and new media-creative ideas. Centralizing media planning and –buying. Centralizing yearly media-negotiations. Newest developments : introducing innovations (360°, touch-point strategy, media-creativity). Experienced in managing the overall integrated communication plans. Budget management : internal and external. Agency supervision : Day-to-day, contracts, pitch. Team management. My passion is to see how communication can drive the image, positioning of a company/organization. My ambition and challenge is not necessarily the techniques themselves, but to explore this in different domains in the future. Specialties: Brands, branding, brand identity, advertising, media, communication, brand communication, commercial communication, corporate communication, project coordination
Develop the yearly stamp program (themes and creative ideas). Responsable for the design of stamps. Develop the promotion and communication. People management.
Responsible for the communication for the residential market and products.
Rebranding from "De Post/La Poste to "bpost. Brand communication.
Management brand communication, brand identity and brand consistency. Media responsible : strategy, plannig, buying, negotiatons. Managing team of 2 persons.
Management brand communication, brand identity and brand consistency. Media responsible : strategy, plannig, buying, negotiatons. Managing team of 2 persons.
Management of the global advertising approach of Mobistar, advertising campaigns, and integrated communications plans. Supervision of a team of 3 persons. Media Responsible : strategy, planning, buying, negotiations.
Management of Mobistar's global advertising. Coordinating role towards the other communication experts and towards marketing offer managers. Mediaplanning campaigns.
Management of the commercial communication and of the integration between advertising and the below-the-line campaigns and actions. Supervision, of a team of 4 persons.
Management of the commercial communication approach, plans and implementation. Focus on advertising. Responsible for the communication mix above-the-line/below-the-line. Integrated approach.
Management of the client's communication approach, plans and campaigns above/below-the-line. Supervision of a team of 2 account executives. Clients : Danone, Campbell Food, Alken Maes beers, De Standaard (newspaper), Rank Xerox (Int), Holiday Inn (Int)