Peter Baker

Computer Programmer | Marketer | Content Creator

Greater Lincoln Area, United Kingdom

About

Experienced software developer and marketer with expertise in frontend and backend development using Ruby on Rails, including developing Frontend Javascript using jQuery, React.js, and Hotwire (Stimulus + Turbo), as well as building responsive CSS and HTML templates. Skilled in training LLMs, crafting NLP algorithms, and creating engaging content that captivates audiences and drives strong organic reach. Open to relocation, or remote work.💡

Experience

  • Digital Content Creator at PB Foundry
    Apr 2024 - Present · 2 yrs 3 mos

    As a Digital Content Creator at PB Foundry, I have successfully managed multiple social media campaigns across Instagram, TikTok, and YouTube, significantly increasing engagement and achieving a 96% reach among non-followers. Balancing content creation for my pottery business, music photography, and client collaborations, I have effectively prioritized tasks to ensure steady growth across all platforms. To manage these responsibilities, I have maintained a structured workflow, allocating time between creating artwork, shooting, editing, and posting content while engaging with audiences and analyzing performance. This has allowed me to consistently create and share high-quality content without delays. Beyond digital content, I have handled direct sales at markets, engaging with customers in person while ensuring that my online presence remains active. Managing both in-person sales and digital marketing has required careful planning and efficient task management to keep both aspects of the business running smoothly. I have also collaborated with psychedelic gospel artists featured on BBC Radio, producing live video and audio that achieved an 84.7% organic reach from non-followers on Instagram. This involved coordinating shoots, editing footage, and ensuring timely delivery of final content. Additionally, I launched an online store using Shopify, ensuring a visually appealing and functional shopping experience. Managing this alongside content creation and sales required balancing technical work with creative production, ensuring that all aspects of the business progressed effectively.

  • Generative AI Trainer at Outlier
    Apr 2024 - Present · 2 yrs 3 mos

  • Software Developer at Hasso Plattner Institute
    Jul 2021 - Feb 2022 · 8 mos

    Developed and maintained Ruby on Rails backend applications using and Test-Driven Development for the OpenHPI video-delivery platform leveraging Scrum methodologies for efficient project delivery. Created frontend HTML and CSS, and administrated Ruby-based background tasks.

  • Senior Software Developer at Goboony
    Jun 2021 - Dec 2021 · 7 mos

    I worked closely with the CTO, supporting some of his duties by managing weekly releases while balancing my coding responsibilities as a senior developer. This required strong time management skills to prioritize tasks effectively and ensure smooth deployments alongside ongoing development work. Added functionality to manage Vehicle Storage Depots, applying Service Objects, Design Patterns, Clean Code, and Encapsulation principles to maintain a well-structured codebase. Developed a system to notify customers of outstanding bookings via mobile, email, and SMS. Implemented changes to the codebase using Test-Driven Development, ensuring efficiency and code reliability within tight deadlines. Managed weekly releases and deployments on the Heroku platform, presenting changes in company meetings.

  • Software Developer at On the Beach
    Jun 2019 - Dec 2020 · 1 yr 7 mos

    Designed, developed, and implemented a Universal API Backend in Ruby on Rails using TDD, collaborating with a team of four to make key technical decisions and optimize delivery through Scrum methodologies. The implementation significantly improved company efficiency and client-side performance by connecting the API to micro-clients written in React. Delivered a company-wide presentation on the new Universal API and upgraded features in a Ruby on Rails Administration Panel. Also completed a full rewrite of the Frontend Shopping Cart client application in React.