Peter Bonfante

Legal Executive | Retail & Consumer Growth Platforms | Growth & Expansion | Enterprise Risk & Governance

Los Angeles, California, United States

About

I have spent my career helping retail and consumer brands grow through periods of meaningful expansion and complexity. A senior legal executive, I focus on high-growth retail and eCommerce platforms. Throughout my career, I’ve partnered with founders, CEOs, and private equity investors to support organizations through global expansion, new channel launches, brand protection, and increasingly sophisticated risk environments. Today I lead the legal function at Reformation, a global retail and eCommerce platform operating across North America and Europe. I oversee enterprise-wide legal strategy across retail expansion, real estate, litigation, intellectual property, governance, compliance, and insurance. Over the past several years, we have scaled the business through significant revenue growth, 4x retail expansion, international market entry, and the development of an automated fulfillment facility, while building the legal infrastructure and risk frameworks required to sustain that growth. Earlier in my career, I founded and grew a boutique law firm, served as President and General Counsel of an apparel brand where we returned the company to profitability, and built the in-house legal function at Chinese Laundry, helping drive its transition to a direct-to-consumer model. Across each role, the throughline has been consistent: build scalable systems, protect enterprise value, and support sustainable growth. Areas of focus include: • Enterprise legal leadership • Retail & real estate expansion • Litigation & enterprise risk • Insurance & risk transfer • Intellectual property & brand protection • Governance & compliance • Private equity-backed growth environments

Experience

  • Head of Legal - Sr. Director of Legal at Reformation
    Dec 2020 - Present · 5 yrs 7 mos

    Recruited to build and lead the company’s legal function to support the executive leadership team during a period of accelerated domestic and international growth for the global retail and eCommerce platform spanning 70+ stores and 1,000+ employees across North America and Europe. Serve as the company’s senior-most legal executive, partnering with the CEO and CFO on strategic initiatives and providing oversight for the legal team and enterprise-wide legal matters, including governance, compliance, litigation, real estate, intellectual property, and risk management.

  • General Counsel at Chinese Laundry
    Jul 2016 - Dec 2020 · 4 yrs 6 mos

    CHINESE LAUNDRY, Los Angeles, CA (07/2016-present) General Counsel Reporting to Founder and CEO, serve as General Counsel for the privately held multi-million-dollar fashion footwear business, and as strategic advisor for the Goldman family investment property portfolio. Lead compliance and risk mitigation efforts and provide legal support across all divisions of the organization. Additionally provide oversight for people operations and human resources compliance.

  • Of Counsel & Practice Leader; Fashion & Apparel at Sustainable Law Group, P.C.
    Dec 2013 - Jul 2016 · 2 yrs 8 mos

    Served as General Counsel for mission-driven organizations and social impact entrepreneurs. Advised clients through all stages of business cycle from ideation and formation to eventual exit.

  • President, General Counsel & Chairman of the Board of Directors at Groceries Apparel
    Dec 2013 - Jul 2015 · 1 yr 8 mos

    Appointed President by the Board of Directors to provide oversight for all aspects of this environmentally-conscious knitwear business including strategy, business planning, worldwide sales (wholesale, eCommerce, volume wholesale and private label), finance, operations, supply chain, human resources, stock plan/inventory, design and creative. Returned business to profitability for the first time in five years and drove double-digit y/y revenue growth.

  • Managing Partner at Bonfante Steinbeck
    Jun 2008 - Dec 2013 · 5 yrs 7 mos

    Established the boutique law firm to serve local startups, emerging growth and middle market companies across the Internet, technology, digital media, software, consumer packaged goods, and fashion/apparel verticals. Provided oversight for operations, financial management and client service. Led new business development and marketing efforts. Managed key areas of the Firm’s legal practice; trademark, copyright management, enforcement, transactions and licensing. Represented multiple clients in buy and sell side transactions covering purchase/sale agreements, stock transfer, regulatory filings, and employment agreements.