London, England, United Kingdom
I started out in Marketing and now lead all of Go-to-Market—driving efficient, sustainable growth in a competitive SaaS category. I build strong teams, create clear growth plans, and make sure execution matches strategy. One day I’m mapping multi-year financial models. The next, I’m in the trenches helping close complex enterprise deals. I thrive on switching gears between strategy and execution, and on creating an environment where both people and businesses grow.
⚪ Designing and executing GTM strategy across Marketing, Sales, Partnerships, and RevOps. ⚪ Hiring and developing high-performers who scale with the business. ⚪ Creating a scalable model with strong unit economics in a competitive SaaS category. ⚪ Shaping the narrative and numbers that support capital raising. ⚪ Rolling up my sleeves to help win our largest and most complex customers. ⚪ Increasing operational rigor with scalable processes, systems, and reporting that link commercial execution to strategy. ⚪ Defining market positioning that establishes Pinpoint as a credible, differentiated player in the Mid-Market and Enterprise ATS space.
⚪ Built the GTM strategy from scratch ⚪ 2020: 175% to plan | 2021: 146% to plan ⚪ >100% annual growth ⚪ >90% of new bookings sourced by Marketing ⚪ Day-to-day Sales management from Q3 2021 with all reps consistently exceeding quota ⚪ Own full sales cycle for own pipeline (49% win rate)
Stagetex was my first ‘proper business’ and is an Audio Visual Hire & Event Production company specialising in producing corporate events. Over 8 years, we grew to deliver more than 350 events each year - all over the UK and Europe. I led the business through a sale to Adlib in 2016.