Portugal
An experienced analyst, consultant, team leader and commercial manager, passionate about using data to uncover insights and inform better decisions, with an extensive track record of delivering added value through robust data analysis and actionable recommendations. Skilled and experienced in the use of SQL, SAS and Excel for data extraction and manipulation. Programming ability also extends to VBA and Python, while visualisation experience includes Tableau and Power BI. Demonstrates an ability to quickly understand and structure a business problem, applying knowledge of both data and business processes to develop an analytical solution. Acquired significant knowledge and experience in business planning and commercial functions (sales, marketing, revenue management, revenue forecasting and strategic decision-making) and currently gaining expertise in human resources. Strong consultancy skills including project and portfolio management, problem structuring, collaboration with stakeholders and an ability to clearly communicate complex analysis to a range of audiences. A well organised and supportive people manager.
Supporting markets across Europe and beyond with analytics and insights on a range of HR topics, such as strategic workforce planning, drivers of engagement and retention, and preparing and presenting the results of the global employee survey.
Commercial Project Manager for the EU Horizon 2020 project, NextOcean. Leading the commercial efforts on behalf of Nova School of Business and Economics, with responsibility for bringing 6 Earth Observation (EO) services to market via an online store. These services harness the power of satellite data from the Copernicus Programme to provide intelligence to the Fishing and Aquaculture industries. The management of all commercial activities for NextOcean includes developing and evolving the business plan, undertaking market research, defining a marketing and sales strategy, identifying target customers and working with the sales team to generate leads and close sales. The role also includes collaboration activities with the consortium partners, such as intellectual property rights and working towards a sustainable commercial entity after the project. Responsible for managing a budget of over €0.5M, recruiting staff and allocating funds to sales activities. Played a key role in designing and delivering a major promotional event to raise awareness of NextOcean.
Managed a team of up to five analysts, delivering insights and supporting decision-making across the Customer and Commercial directorates, including budget planning, campaign evaluations, customer proposition assessments, performance dashboards and decision support tools. Led analytical teams on ad-hoc projects and dashboard development for Sales, Marketing, Loyalty and Alliances (Airline Commercial Partnerships), providing insights from complex data analysis and modelling. The role blended technical expertise with high-level commercial strategy and team management (supporting the analytical team). Critical to success was the ability to oversee the whole process from obtaining raw data all the way through to influencing senior management on major business decisions.
Supported Revenue Management by evaluating a range of commercial initiatives. Produced BA's passenger revenue forecast during a secondment and improved the process. Projects included developing and implementing new measures for tracking commercial benefits. Typical work involved writing complex SQL queries to extract data from BA's vast data warehouse, and manipulating the data further in order to model scenarios, create metrics, produce insights and feed dashboards. Further developed expertise in SQL, SAS, Excel, among others.
Developed complex models of business processes to improve efficiency and optimise resources in operational areas. Created several spreadsheet models in Excel, including the use of VBA programming. Learned SQL to retrieve and handle operational data. Presented analysis to clients using well-crafted Powerpoint slides.
Carried out capacity planning projects, typically for London Underground, involving passenger flow modelling (simulation). Led several projects, from data capture through to presentation of results to the client, including a secondment to the Warsaw office to train and supervise others.