Peter Smith

CEO Bollé Brands Group & President Bollé Safety | Protection, Performance, Innovation and Style

Weybridge, England, United Kingdom

About

Throughout my +35 years’ experience, I have developed a genuine passion for innovative leadership, driving growth by always adopting a future-focussed approach to business. I am a strong, positive, highly driven and energetic business development leader, committed to supporting and empowering teams to drive innovation, efficiency and growth across all levels, taking an inside-out/bottoms-up approach to change, ambassadorship and purpose. As an experienced Chief Executive Officer with a proven history of results delivery in footwear, apparel and accessories in the sports, lifestyle, outdoor and fashion industry, I have acquired a unique skillset spanning across a myriad of areas from Trend Analysis to Product Development/Direction and Global Sourcing, Sales, Marketing, Retail and Digital. As CEO of Bollé Brands Group and President of Bollé Safety, world leading companies in eyewear, winter sports and protective eyewear, these are all values I leverage on a day-to-day basis. I am proud to lead a one-of-a-kind, exemplary team, who everyday show up to work with a keen sense of duty to our brands’ past and a relentless focus on our future, as we leverage a one-in-a-generation opportunity to add an exciting new chapter in the history of our products.

Experience

  • CEO Bollé Brands Group & President Bollé Safety at Bollé Brands Group & Bollé Safety
    Aug 2020 - Present · 6 yrs

  • Chief Executive Officer at Bollé Brands
    Jun 2018 - Aug 2020 · 2 yrs 3 mos

  • MUSTO (5 yrs 6 mos)
    • Advisor
      Dec 2017 - May 2018 · 6 mos

      Advisor to Executive Chairman

    • Chief Executive Officer
      Apr 2014 - Dec 2017 · 3 yrs 9 mos

    • Chief Operating Officer
      Apr 2013 - Mar 2014 · 1 yr

  • Consultant at Urbanglow Ltd
    Aug 2011 - Dec 2012 · 1 yr 5 mos

  • James Perse Ent., Inc. (1 yr 8 mos)
    • President International Brands
      Jan 2011 - Aug 2011 · 8 mos

    • CEO
      Jan 2010 - Jan 2011 · 1 yr 1 mo