Peter Smith

Demand Generation Manager at JoulestoWatts Business Solutions Pvt Ltd

Bengaluru, Karnataka, India

About

I am a young, passionate professional seeking a creative and challenging role that demands extensive use of inherent talent, skills and ideas to deliver proven results; thus paving the way to grow with the organization, professionally, through team work, self discipline and open communication. * - Dynamic Client Relations and Business Development Professional offering a proven track record of top performance and over a years experience managing clients and creatively closing sales, exclusively at a C-level. * - Persuasive and articulate communicator with a proven ability in developing strong long term professional relationships with key decision makers. Ability to confidently and easily communicate with C-level executives from multiple industry verticals and backgrounds. * - Strong time management skills utilized to manage multiple large scale projects with competing demands for time and resources under tight time frames. * Negotiate and build key accounts for the firm. Build long term strategic partnerships, which would be mutually beneficial to both parties. Specialties Team Management , Business Development , Negotiations, Excellent Communication Skills, Leadership, Strategic planning, Market Research, Communications and Marketing.

Experience

  • Demand Generation Manager at JoulestoWatts Business Solutions Pvt Ltd
    Dec 2022 - Present · 3 yrs 8 mos

    Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. Including: inbound lead acquisition and outbound account-based marketing strategy. Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, trade shows, PPC, and more. Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity. Ownership of monthly health plan marketing metrics and goals, reporting on number of budgets vs. actual MQL, conversions, conversion points, and more to both marketing and sales teams. Utilize Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more. Works closely with the Sales leadership on strategy, sales plays, and campaigns. Assist in maintaining sales and marketing data integrity.

  • Senior Client Partner at Oracle
    Feb 2019 - Nov 2022 · 3 yrs 10 mos

  • Lead Generation Specialist at Canon Solutions America
    Sep 2017 - Jan 2019 · 1 yr 5 mos

  • Lead Generation Executive at Cvent
    Apr 2015 - Aug 2017 · 2 yrs 5 mos

    • Built contact databases, which provided over 10k additional leads to the sales team. • Assisted marketing by developing copy for collateral and social media outreach for over 20 conferences. • Launched a multichannel marketing program by implementing email marketing, social media marketing, and paid advertising to drive leads to the sales team. • Generated $57k of revenue in one day by masterminding the company’s first Cyber Monday promotion and grew this to over $72k for year two. • Developed go-to-market strategies and executed marketing plans for three product launches.