Peter Sim

Business Development, management system, sales & marketing

Singapore

About

An Accomplished Sales and Marketing, Entrepreneur, Business Development and Business Improvement Director with more than 40 years of rich experience in leadership role in various industries. An Achiever and Key personnel in start up Operation in a Certification bodies until company acquire by another Certification Bodies in July 2018. As a Team builder in AJA Registrars Pte Ltd, managed the whole Singapore Operation while Work closely with Asia Pacific CEO to meet organization goals and target. Responsible for Company Profitability, Business and Marketing planning, strategy and implementation including New Business Development, Operation efficiency, Sales and Marketing and human resources management. As an achiever able to meet company objectives yearly with profitability of about 18 to 25% above target over the past 20 years. Extensive Experience and expertise in certification and accreditation requirement, auditing to various International and local standard Prior to joining the International and local Certification Bodies , I have extensive Marketing/Sales and Business Development experience in TIC (Testing, Inspection and Certification) sector, I have also have worked in Manufacturing and Services Quality Assurance and Engineering Experience in the Aerospace Industry.

Experience

  • Technical Advisor at A-Europe Certification Pte Ltd
    Feb 2019 - Jul 2019 · 6 mos

  • Aja Registrars Pte Ltd (22 yrs 2 mos)
    • -
      Oct 1996 - Nov 2018 · 22 yrs 2 mos

    • Sales and Marketing Executive Director
      Oct 1996 - Jul 2018 · 21 yrs 10 mos

      Serves as Sales and Marketing Executive Director for this UK based International Certification Bodies with more than 26 branches worldwide. One of the Pioneer start up key personnel in 1996 until Acquired by Socotec Certification in July 2018. Spearhead the whole Singapore Business Development, Operation, marketing and Sales activities while oversees the company growth, performances and profitability of the company. Build clients base through implementation of effective marketing plan and networking strategy amongst a highly competitive certification industry. As a Team builder, manage a team of about 14 staff consisting of General manager, Technical Manager, Administrative and Marketing Executive and a team of certification auditors. Very Versatile in Job function, able also to perform management system audit to various local and international certification standard. • Started as certification Manager in 1996, assisted the company to obtained SAC Accreditation in 1998 and the company is the first International Certification bodies to obtained the local SAC Accreditation in Singapore. Company • Year 2000 promoted to Business Development Director and Year 2014 promoted to Sales and Marketing Executive Director in 2014 after continuous meet business goal and targets , Yearly Turnover is about 18 to 25% profitability for the past 20 years • Assisted company to expand the business portfolio by seeking other local certification scheme . Expanded client base by about 10 to 15%.. Services include: ISO 9000.14000,45000,299900, 27000,22000, SS590, SS640 and other International and local certification scheme.