Santa Cruz de Tenerife, Canary Islands, Spain
Creative multilingual Digital Project Manager with a strategic vision and collaborative nature with over 10 years of experience working in creative agencies, multinational companies and European public body in three different countries (UK, Slovakia and Spain). Self-starting with customer-centred approach who can lead others and deliver practical and innovative solutions on time and budget. I have been driving and implementing digital projects and marketing campaigns for B2C/B2B clients, managing multicultural teams (physical and virtual) in the IT, lifestyle, travel and hospitality industry. I am a positive person with a good sense of diplomacy who likes to help, innovate and motivate. I am a strong believer in lifelong learning. I value honest communication and consider it essential for building and nurturing long-lasting relationships. I love working on projects that inspire, engage and have a positive social impact. I am also an avid book reader, passionate trail runner and aspiring cook with a keen interest in Digital Marketing, Project Management, Psychology and Coaching. Skills: project management using Agile and UX design principles, managing multicultural teams (physical and virtual), content and campaign planning, digital marketing, social media strategy, community management, email marketing.
- Led digital projects for B2C clients from the project scoping, planning phase to final delivery. - Spearheaded the development of a new luxury lifestyle brand. - Managed and nurtured a portfolio of high-value clients in Lifestyle, Travel and Hospitality industry. - Co-ordinated a team of developers, designers and other professionals working on multiple web development projects, email and social media campaigns. - Created digital communication plan and managed its execution, conducting planning of deliverables across different platforms. - Managed the development, production and distribution of promotional materials to support sales and marketing activities (e.g., brochures, presentations, newsletters, videos, press release). - Produced content for email offers, newsletters and websites.
- Managed 40+ marketing agencies globally involved in the IBM Co-Marketing Demand GenerationProgram (Enablement, Training, KPIs, Resources, Selection Process,Reporting) - Collaborated closely with IBM Business Units to identify priorities, KPIs, define go-to-market strategy and enable agencies with IBM marketing assets and priorities - Co-designed and implemented a new global channel marketing strategy for IBM agencies - Led cross-functional Agile initiatives focused on process standardization to eliminate inconsistencies worldwide - Produced content for agency newsletter, web resource page and facilitated training sessions *Accomplishments: - Initiated and delivered first-ever automated Business Partner survey for the IBM Co-Marketing Program to improve customer satisfaction achieving 30+% response rate in the first months - Contributed to the reduction of payment processing cycle time by 40% within IBM Co-Marketing Europe through process improvements. - Helped to negotiate the reduction of payment terms with IBM Procurement from 60 to 30 days for the majority of agencies in Europe - Successfully managed a transition of Co-Marketing Operation from Latin America to Europe as part of global operational improvements.