Switzerland
I am a commercially driven Medtech leader with 15+ years of experience leading strategy, marketing, sales and commercial functions across Europe in both multinational and scale-up environments. With solid experience in P&L, sales management, commercial strategy, marketing, GTM model transformations I focus on creating customer-centric solutions that deliver measurable value. Dedicated on building talent, designing effective organizations, building collaborative cultures and driving strategy into action. Passion to build high-performing teams, transform go-to-market models and drive sustainable growth in complex and competitive markets.
Leading marketing strategy and execution, business development and market expansion for Distalmotion’s surgical robot DEXTER across EMEA. Member of the regional leadership team. Driving segmentation, targeting and go-to-market models to focus commercial efforts. Shaping partnerships and driving hybrid sales models that integrate digital, inside and field sales.
P&L responsibility for a $35M growth business unit within Ethicon overseeing sales, marketing, commercial and business development. Accountable for defining strategy, driving portfolio performance, building talent capabilities and advancing beyond-product partnerships.
Led the market entry and commercialization of the SPI Digital Surgery platform across Italy, Spain, Portugal, Greece and Israel. Responsible for establishing regional operations, integrating the platform into J&J’s portfolio and aligning regulatory, contracting, and finance processes. Built customer pipeline and signed first commercial contracts in the region.
Led marketing, business development, clinical and technical service teams for a $100M MedTech portfolio, managing 15 people and serving on the German Management Team. Oversaw Neurovascular integration, rebranding and turnaround. Focused on driving customer-centric transformation in Electrophysiology across a 70-person commercial organization.
Led business planning, forecasting and financial analysis. Shaped cross-functional decision-making for product launches and portfolio optimization.
Managed project streams within the international pricing and contracting team. Drove pricing analytics, pricing database and international reference pricing projects. In addition led selective pricing business cases.
Completed an MBA at MIB School of Management, a leading business school in Italy with strong ties to top organizations in Italy and Central and Eastern Europe. Gained hands-on experience in strategy, finance, marketing and business management. Participated in study tours to China and Silicon Valley, as well as a consultancy project for Jacuzzi (www.jacuzzi.com). Executed individual and team projects, along with case studies to strengthen practical business and leadership skills.
Led project streams within Global Strategic Sales & Operations Planning. Drove elements of the global 5-year planning process, defined and implemented SAP BW standard reporting for sales and rough-cut capacity planning and managed supply-chain optimization projects including investment case analyses.