Peter Popp Wibroe

Strategic R&D Lead: I translate technical depth into commercial decisions · Pharma R&D · data-driven performance · applied & agentic AI

Copenhagen, Capital Region of Denmark, Denmark

About

I work at the intersection of technical complexity and commercial direction. At Novo Nordisk, scientific rigour and a data-driven approach brought specialist R&D closer to development decisions in GMP/GLP environments. Leading and scaling a SailGP racing team taught me the reverse: turning strategic direction into actionable specialist work, under real stakes, with full responsibility for performance, operations, and a multi-million-euro budget. Data systems run through both, and I increasingly build and apply AI, including agentic systems, to turn complexity into decisions. This is where I thrive: I don't just translate at this intersection, I operate from inside it. Next: bringing this to life sciences, where technical depth and commercial decisions still sit too far apart.

Experience

  • Team Manager - Denmark SailGP Team presented by Rockwool at SailGP
    Jan 2021 - Jan 2026 · 5 yrs 1 mo

    Took over the team in its early form and ran it for five years, with full responsibility across performance, operations, data, and technology. • Designed and ran the data and analytics platform: sensor-data ingestion, physics-based interpretation, and live race-strategy outputs supporting real-time tactical decisions. • Managed 15–20 athletes and specialists; owned the multi-million-euro budget; led performance strategy. • Translated performance analysis into ROCKWOOL executive conversations on strategy, budget, and direction, bridging team reality with leadership priorities. Result: 4th overall in 2024, performing above our budget and experience benchmarks.

  • Research Scientist & Digitalisation Lead at Novo Nordisk
    Aug 2016 - Dec 2020 · 4 yrs 5 mos

    Nearly five years across CMC analytical work (method development, biophysical investigation, and digitalisation of laboratory processes), operating where technical work meets development decisions in GMP/GLP-regulated environments. • Translated biophysical and analytical findings into CMC development decisions, from early discovery through Phase 2. • Selected for a 5-person CMC digitalisation task force; mapped lab and data processes with practitioners to find automation opportunities. • Built review-automation and data-pipeline tools, including an MFI review tool that auto-submitted ~90% of routine results, freeing analyst capacity for the hard 10%. • Led biophysical task-force investigations that unblocked drug-development projects when no single team could close the problem alone.

  • Sailing the Volvo Ocean Race on Team Vestas Wind at Volvo Ocean Race
    Aug 2014 - Jul 2015 · 1 yr