Stroud, England, United Kingdom
Peter has extensive experience in marketing, business development and general management across many different business sectors. He thrives in strategic roles that put an emphasis on transforming revenue growth and brand engagement through a thorough understanding of market dynamics and customer needs and behaviours. His core philosophy is based upon ‘measurable marketing’, in particular targeted marketing methodology and practice. He builds strong relationships, engenders loyalty and can deliver through others. As such, he will operate effectively in different environments, countries and cultures – with experience across EMEA, North America and Asia. He’s great at hands-on implementation too, leading by example. Peter is curious by nature, analytical in approach, creative with solutions and bold in his decision-making. He is proven to deliver performance improvement and behavioural change in any business environment.
1) Segmentation of the EMEA market to identify sectors and accounts with the greatest sales potential, creating strategies and processes to address global, pan-European and country-based targets 2) 1,500 key potential customers identified and researched across EMEA, representing 60-70% total market. 60,000 locations identified. 20,000+ related decision-maker and influencer contacts researched 3) Inside Sales team established to target the highest value prospects 4) Prospect and customer relationship management program conceived and implemented, which contributed c.€50m sales revenue over 3-years and developed a database of over 40,000 qualified decision-maker prospects, using telemarketing and digital methods 5) Led development of systems and processes to ensure end-to end integration, optimal productivity and closed-loop reporting, including ensuring GDPR compliance throughout 6) Recruited, coached and managed a loyal team of marketing and business development professionals
1) Architect and implementer of customer segmentation strategy which delivered £8m a-year additional revenue in the UK, within two years, at 60%+ gross profit. Highest potential value companies identified and decision-maker contacts captured and targeted. Subsequent implementation of the program into EMEA, North America and Asia operations 2) Establishment of an inside sales function to identify high-value business development opportunities; a telesales team to sell low-complexity core products and adjacent consumables products; and a direct marketing program to drive sales lead generation 3) Produced a compelling business case for the introduction of Customer Relationship Management (CRM) - and subsequently specified and oversaw the development and training of all systems and processes 4) Devised and implemented numerous qualitative and quantitative market research projects, including an ongoing customer satisfaction (NPS) program for the Direct Service organisation 5) Delivered long-range marketing plans for established, but under-performing, subsidiary companies in India and Malaysia. A substantial undertaking that involved comprehensive research and analysis as well as an assessment of internal capabilities
1) Devised and supported new business pitches for a leading UK Direct Marketing agency 2) Proposed a segmentation strategy and communications plan for a major Central Government Office 3) Researched the car-leasing market, created a prospect database and introduced a prospect/customer relationship management (CRM) program for a leading market player