Spain
Highly professional leader with unique knowledge in sales, marketing and technology with 20 years’ progressive experience in B2C & B2B sales growth solutions for FMCG and consumer tech. Proven success record of launching new products & start-ups, business process transformations, project governance and employee engagement/motivation. Strong communicator specialized at developing and implementing proven strategies and impactful consumer-facing programs/communication aimed at growing brand market share, volume, brand equity and profitability. Inspired with inclusive leadership, building effective teams and cross-functional collaboration.
Main responsibilities: • Development of strong brand deployment plan leveraging on market performance, trend analysis, competition analysis and consumer insights. • Lead brand strategy deployment to ensure support activities contribute in achievement of business targets. • Efficient resource and budget management. • Contracting HoReCa for brand activations (>100 exclusive HoReCa partners). • Full-cycle project management of new product launches and commercial initiatives based on building cross-functional collaboration.
Main responsibilities: • CX (consumer experience) activations, omni-channel promotion campaigns & continuous improvement based on consumer insights & researches as well as key performance indicators analysis. • Event management & sponsorship • Deployment plan and commercial strategy fulfillment.
Main responsibilities: • Brand identity development (brand book, look&feel, communication materials). PPOSM/TPOSM/print/digital/trade/event & video materials design and production for all channels. • CX (consumer experience) activations, omni-channel promotion campaigns & continuous improvement based on consumer insights & researches. Indoor & outdoor advertising. • Coordination of regional offices to ensure high quality training of brand personnel. • Tracking & coordination of marketing activities across North Region, Russia. Key performance indicators evaluation, competitive environment monitoring.