South Africa
Your business is doing well by most measures. Revenue is growing. You're fully booked. The team is busy. But at the end of the month, the number that hits your account doesn't reflect any of it. You're not broke. But you're not building wealth either. And you can't quite explain why. I've seen this pattern more times than I can count. The business isn't failing — it's leaking. Margin quietly compressed as headcount grew. Pricing set years ago and never revisited. Cash tied up in the wrong places. An owner salary that's last in line after everything else gets paid. None of it shows up as a crisis. It just shows up as a nagging feeling that the business should be paying you better than it is. That's the problem I solve. I work with service based businesses between $1m-$5m who have outgrown gut feel and a monthly P&L glance but don't have an internal finance team to tell them what's actually going on. I work with you to look at the numbers properly and give you a direct view of where the money is going and what to do about it. Not a 50-page report. Not a dashboard you'll never open. A clear answer to the question you've been carrying around: why isn't this business paying me what it should? There are usually three or four specific reasons. They're almost always fixable. And fixing them rarely requires growing revenue, it requires understanding what's already happening to it. After a decade in financial advisory, the pattern is consistent: the constraint is almost never the top line. It's what happens to the money after it comes in the door. If that sounds familiar, DM me the word PROFIT and I'll send you a short diagnostic you can run on your own numbers today.
We help founders to focus on their business and not get stuck in spreadsheets at 2am. Bringing clarity, confidence and control to their business finances. We’re a strategic finance partner for ambitious founders who want both freedom and impact not just bigger numbers. THE HOW We work with founders through two key offerings: Finance Sprint (5 Days to Financial Clarity) A short, high-impact sprint that uncovers where the money’s going, where it’s getting stuck and how to improve cash flow and profit immediately. Strategic Finance Partnership Ongoing advisory support through weekly strategy calls, forecasting and decision support to help founders grow with clarity, not chaos. Our focus is simple: make financial insight practical, actionable, and easy to use in real decisions. THE PERFECT FIT We believe the right partnership creates massive value but we’re not for everyone. Our ideal client profile: Founder-led business generating $1M–$10M in annual revenue Growing, but lacks financial clarity or structure Bookkeeping infrastructure in place (Quickbooks, Xero etc) No in-house CFO or needs strategic finance leadership COMMON CHALLENGES WE ADDRESS Unclear cash flow and profit drivers Reactive financial decision-making Confusion around hiring and growth timing “Busy but broke” business models Lack of visibility into future performance DM me for a free consult
Bespoke corporate finance, strategy and M&A advisory to the creative, marketing and advertising industries.
Chased my dream of becoming a game ranger in the African bush. I had the privilege of joining one of the best travel companies in the world and working on a Big 5 Reserve close to Kruger National Park. COVID-19 ended it prematurely but I met amazing people and had unbelievable experiences.
OceanRock is a provider of high quality research, analysis and decision-making support to the UK investment community: private equity funds, family offices, hedge funds, asset managers, M&A boutiques and corporates.