Peter Li

Australian Property Marketer of the Year; Author of Amazon Bestseller; Judge of Asia Property Awards; Member of Forbes Club

Chatswood West, New South Wales, Australia

About

Specialize in off the plan apartment sales and marketing of residential projects.

Experience

  • Plus Agency ()
    • Principal
      Sep 2022 - Present · 3 yrs 11 mos

      Plus Agency is a Sydney-based real estate firm specialising in residential project marketing, strategic property sales, and advisory services across key metropolitan markets. The agency works closely with developers, investors, and homeowners to design tailored sales strategies, combining market insight, targeted marketing, and strong buyer networks to deliver successful outcomes. Peter Li is the Founder and Principal of Plus Agency, responsible for the firm’s strategic direction, developer partnerships, and major sales initiatives. He oversees project acquisitions, pricing and marketing strategy, and key negotiations, while also leading the growth and development of the agency’s sales team. Peter’s vision is to evolve Plus Agency into a modern, platform-driven real estate business that empowers agents, strengthens developer relationships, and creates a more efficient ecosystem connecting vendors, purchasers, and industry partners.

    • General Manager
      Feb 2021 - Sep 2022 · 1 yr 8 mos

      Plus Agency is real estate agency based in both Sydney and Shanghai that focuses on boutique developments, luxury retail and residential spaces in Sydney. Despite only launching in February of 2021, Plus Agency already break multiple luxury residential properties records from Sydney CBD to Northshore in less than 12 month.

  • CBRE ()
    • Director Offshore Networks
      Jun 2016 - Mar 2018 · 1 yr 10 mos

      Specialize in off the plan apartment sales and marketing of residential projects. Offshore networks is the driving force behind the CBRE Residential Project into the China market. Searching for new connections, building stronger connections with channels. The offshore networks division has been breaking sales records on regular basis.

    • Sales Executive
      Mar 2013 - May 2016 · 3 yrs 3 mos

      Specialize in off the plan apartment sales. Have achieve on average near 200 sales per year. Win Top Performance in Residential Sales 2013, Top Selling Agent CBRE NSW 2013, Circle of excellence (excellence in Residential Projects Sales) 2014 and Top Performing Agent 2015.

  • Marketing and Sales Manager at Nan Hai Culture and Media (Australia)
    Nov 2011 - Mar 2013 · 1 yr 5 mos

    Making 40 cold calls and 20 appointments each week Market mapping, identifying new clients, campaigns and advertisers Develop and draft proposals according to different budgets, educate the market on our adverting packages and solutions In charge the growth and direction of 3 magazines and other services of our company Communicate with clients regularly and coordinate their needs with internal departments Organize team meetings, sales forecast reports and staff training

  • Sales Manager at Austar International Media Group
    Oct 2010 - Oct 2011 · 1 yr 1 mo

    Selling marketing solutions such as integrated sponsorship and display advertising through customer prospecting and building strong relationships. Market mapping, identifying new clients, campaigns and advertisers Ensure consistent professional customer service, manage client workflow schedules

  • Assisstant Manager at E2 Media Pty Ltd
    Oct 2009 - Sep 2010 · 1 yr

    Develop digital marketing strategy for clients Meet with key decision makers across multiple industries Managing day to day activities of E2 Media Pty Ltd