Wilton, Connecticut, United States
After a career leading three premier marketing and market research firms, Peter Krieg has launched 7 Iron Consulting. His mission: to apply world-class experience to highly personalized engagements. Most recently, Peter launched and led Isobar Marketing Intelligence. Prior positions included CEO of Copernicus Marketing (a firm he co-founded in 1993) and Managing Partner at Yankelovich. He is co-author of Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press, 2000), Market New Products Successfully (Lexington Books, 2006), and Your Gut is Not Smarter Than Your Head (Wiley, 2007).
7 Iron Consulting provides guidance to mid-sized and large clients on a range of marketing and market research issues. Particular strengths include Situation Analyses, "Second Look" Analyses of existing research data, Strategy Workshops, and Qualitative Research (including insight into the emotional drivers of in-market behaviors.)