Amsterdam, North Holland, Netherlands
A Consumer Experience professional who thrives in a dynamic, fast paced environment. Commercially focused and results oriented with experience in eCommerce, project and product management.
Member of the Upper Funnel team, focussed on product findability and driving conversion Leading key cross-functional strategic projects prioritised by leadership Key relationship management & collaboration within the wider Ecom team including Site Merchandising, SEO, Content, Operations, Analytics and External Vendors Setting team specific OKRs, building analytics framework to measure KPIs to track performance that feed into high level targets Taking the lead in implementing best practice in my team and sharing best practice across product teams Applying a discovery led approach, using various testing methods to validate potential site improvements
Part of the Reebok Global Digital team, focusing on website optimization and managing relationships across the adidas product organization Built product backlogs across all the Reebok digital teams, created business cases and ensured delivery from product teams Set and managed several OKRs focused on increasing conversion Owned product detail page optimization workflow and setup analytics framework to manage performance Created user generated content strategy, resulting in 150% increase in content volume
Member of the Browse and Decide Digital team. Defined vision, strategy and roadmap for third party tools (Bazaarvoice and Findmine) Collaborated with product teams to improve tool performance, improving review submission rates by 56% vs previous quarter Led global vendor relationships to add platform functionalities and ensure stability, increasing incremental revenue by €487k in Q4 Strategically executed the rollout of both tools across multiple new markets Developed KPI frameworks to effectively measure success
Part of the Western Europe Consumer Experience team, focusing on third party tools (Bazaarvoice, Certona and Olapic) Worked with global Product Owners to optimize all three tools Collaborated with various stakeholders across adidas and Reebok to collect UGC (reviews and Instagram) through various methods Increased UGC coverage by 200% in one year Optimized product recommendations through regular A/B testing
Responsible for all marketing for the company including content creation, event marketing, branding, employer branding and internal communications. Built and project managed the launch of two websites, working with designers and internal / external developers. This included design, HTML code, content management and analytics. Management of Webby and W3 award winning iOS application and responsibility for application marketing including ASO. Project management of application development and 3d asset creation. Involved in relationship management of existing clients, third-party retailers and pre-sales support of potential clients.
UK Content Editor responsible for maintaining tv schedules and listings working in a time pressured environment with need for high attention to detail.