Edinburgh, Scotland, United Kingdom
Global product innovation leader with 20+ years experience building successful consumer products across apparel, footwear and accessories. I specialise in creating consumer-led product innovation that drives revenue, category growth and brand differentiation. My career has been built on identifying emerging consumer needs and translating them into clear product strategies, innovation pipelines and commercially successful product ranges. I combine data-driven consumer insight, market analysis and product vision to uncover new opportunities for brands to win in competitive markets. This has led to the development of award-winning products, new category strategies and global product roadmaps. Throughout my career I have operated at the intersection of consumer insight, product strategy and innovation, often supporting leadership teams in defining where brands should play next and how to build the products to win there. Key areas of expertise include: • Product innovation & category creation • Global product strategy and roadmapping • Consumer insight and trend identification • End-to-end product development • Product portfolio optimisation and launch • Cross-functional leadership in complex global organisations I am comfortable operating in highly complex environments, aligning diverse stakeholders across design, development, supply chain, marketing and commercial teams to bring ambitious product visions to life. As a leader I focus on building high-performing teams and creating clarity around the product vision — removing complexity, simplifying processes and ensuring innovation pipelines translate into commercially successful products. Outside of work I am passionate about sport, travel and the outdoors, interests that continually inspire my perspective on consumer products and innovation. For more information feel free to reach out to [email protected]
Leading product innovation strategy focused on identifying emerging consumer product opportunities and future category growth across eyewear and hearing. Key focus areas include: • Developing a North Star innovation roadmap aligning product creation with ecosystem opportunities • Championing the consumer voice in strategic decision-making forums • Building frameworks to align innovation across product, supply chain and strategy teams
Helping companies identify opportunities for growth through new innovative business models, product ideation and market intel.
BALR. is a premium lifestyle brand inspired by the life of a professional footballer. Led the strategic transformation of BALR.’s global product portfolio across apparel, footwear and accessories, redefining the product vision and establishing a consumer-led product development framework. Key contributions: • Rebuilt the global product strategy and category architecture, aligning product ranges with the brand’s evolving consumer and market position. • Introduced a consumer insight-led line planning framework, strengthening product relevance and commercial focus. • Restructured the product organisation to improve ownership, accountability and creative velocity. • Led cross-functional collaboration across design, development, sourcing and commercial teams to deliver a clearer product vision.
Accountable for Nikes 1st apparel sustainability innovation roadmap. Identified the largest opportunities to become carbon neutral, the external experts to partner with, and gained alignment with key executives across the company.
Responsible for ensuring a strong seasonal innovation pipeline for Nikes largest category - Nike Running. Lead the task force with the 3 main categories at Nike to bring together the brand guidelines for their Run Train Live new operating system. Vastly reducing SKU counts, aligning seasonal marketing stories and amplifying apparel platforms. Delivered the 2020 (21) Track and Field Olympic collection, working with key federations resulting in a new platform, disruptive silhouettes, sustainability and their first commercially viable Olympic offering. Formulated Nikes 1st pre retail launch experience at their flagship Shanghai store, to read and respond to consumer acceptance prior to seasonal merchandising finalisation.
Created a new briefing process driven through insights and data intelligence that resulted in a 75% increase in product adoption. Led long range innovation projects across multiple categories. Identifying and evaluating emerging and future technologies through external global partnerships. Worked with Snr leadership and categorie teams to seed, scale and maximise new concept execution.
Led commercial and product initiatives focused on improving profitability and strengthening the performance of one of the brand’s most important product ranges. Key contributions: • Reengineered the production strategy for the brand’s most profitable range, introducing a new manufacturing partner and delivering 15% margin growth. • Repositioned the category through improved merchandising and retail presentation, doubling the range’s sales volume and value. • Worked cross-functionally with merchandising, sourcing and retail teams to improve product performance and in-store execution.