Oyten, Lower Saxony, Germany
I´ve been around the block a few times and learned a lot over the years. From marketing to team leadership and international relationship building to sales and brand development. Since I´m curious by nature I´ve been able to adapt to new situations and new business enviroments. What kept me in the game is the knowledge that you never stop learning and if you tread the people around you with respect, be a good listener and accept the fact that a group always knows more than an individual, you get the most out of it - and it´s fun, too!
• Planning and executing regional marketing plans • Effective communication of brand and value proposition through appropriate marketing channels to drive user growth, revenue and loyalty • Development of significant brand partnerships with key media partners in territories • Leading creative- and media agency • Tracking, monitoring and evaluation of campaigns
• Project lead of „Telekom Extreme Playgrounds“ • PR strategy, lead and monitoring • Close relationship with sports-, lifestyle- and music media • Execution of event conception • Gateway for sponsoring customers • Execution of social media strategy
• Conception & development of festival marketing campaigns • Interim leadership of sales team • Re-launch of websites (briefing, agency pick, project lead) • Conception & set up of web portal • Optimization on service- and online processes • Festival sponsor acquisition and assistance • Relationship building with fashion-, sport- and lifestyle partners
• Leadership of product management-, PR-, graphic- and new media department • Set-up of new download structures • Development and implementation of PR strategies • Development & monitoring of marketing mix • Budget responsibility for recorded music sales in G/A/S