United Kingdom
Most people in entertainment can tell you whether a franchise is performing. Far fewer can tell you whether it has architecture, or just momentum that runs out. That distinction is the work. I'm Pete Bell, founder of Purpose Made. I advise studios, publishers and the investors circling them on IP strategy and franchise architecture: what an IP is actually worth, where that value is mispriced, and what it takes to build something that compounds across games, film and everything after. I learned this from inside. Six years at Electronic Arts, latterly as Head of Strategic Transformation and Growth, before founding Purpose Made in 2021. Most entertainment engagements are confidential. The work runs from canon baselines and transmedia frameworks to acquisition-side IP diligence for capital taking a hard look at undervalued studios. I build IP as well as well as critique them. I'm also a published children's author (Luna and the Lighthouse and Bob, the latter was a Book Prize nominee) and I develop original properties of my own. "Best-in-breed at what he does." Peter Y. Levin, Co-Founder, Griffin. Alongside the entertainment work, Purpose Made advises governments and leadership teams on transformation and policy, including research and written work for the Society Matters Foundation on the future of the North East. The throughline: I treat the asset as economic architecture, and tell people the truth about it. I host the Purpose Made Podcast and publish The Daily Digest, a daily intelligence briefing for the people shaping franchises. → purposemade.uk → purposemadepodcast.co.uk → thedailydigest.co.uk
Founder and CEO of Purpose Made, a strategic consultancy working at the intersection of intellectual property and organisational transformation. The firm advises entertainment studios, publishers, investors, governments, and multinationals. The work spans two connected sides. For entertainment clients: IP strategy, franchise architecture, canon baselines, transmedia frameworks, and acquisition-side IP diligence. Most entertainment engagements are confidential. For governments, multinationals, and leadership teams: transformation programmes, policy and white papers, board-level advisory, and the strategic work that has to survive first contact with an organisation's actual culture. Representative partnerships include policy and research work for Society Matters Foundation, including white papers on the North East's housing affordability crisis and response to the Local Growth Plan. Purpose Made also publishes The Purpose Made Podcast (90+ episodes) and The Daily Digest, a daily intelligence briefing on the entertainment and games industry. purposemade.uk
Host of the Purpose Made Podcast, long-form conversations with the founders, creatives, and leaders shaping games, entertainment, and the future of how stories get told. Ninety-plus episodes covering IP, franchise strategy, creative leadership, the business of entertainment, and the intersection of narrative with commerce. Guests have included senior figures across AAA games, film, publishing, investment, and policy. The podcast is the public face of the thinking that informs Purpose Made's client work and a research engine in its own right. purposemadepodcast.co.uk