Hungary
Seasoned product and technology leader with 15+ years’ experience in SaaS, eCommerce, and digital platforms. Proven track record in defining product vision, driving cross-functional delivery, and scaling solutions that align commercial growth with technical execution.
At IWG, I lead the strategy and delivery of Sales and Marketing technology across global commercial operations. I am responsible for the end-to-end ownership of front-office platforms, including CRM, contact centre solutions, marketing automation, sales enablement tools, and analytics, with a strong focus on scalability, reliability, automation, and the practical adoption of AI. I work closely with senior stakeholders, architects, and cross-functional delivery teams to translate commercial priorities into clear technical direction, roadmaps, and execution plans. A key part of my role is integrating AI-driven capabilities - such as intelligent automation, data-driven insights, and agent-assisted experiences - into the sales and customer engagement landscape to improve user experience, operational efficiency, and decision-making. Alongside strategic ownership, I stay hands-on where needed and drive the use of modern architectures and emerging technologies to continuously evolve the Sales technology ecosystem and support sustainable commercial growth.
•Lead the company's custom software development and marketing automation division. •Manage client relationships, business development, and project delivery. •Provide mentorship to internal teams and technical consultancy to clients.
•15+ years of experience in data-driven digital advertising technologies •E-commerce •Marketing automation •Digital transformation •Customer focused IT solution and service design •Worked on big scale digital transformation projects for industries as: telecommunications, advertising, gas/energy, retail, proptech
•Responsible for launching and scaling PortalPRO's Czech operations. •Establish partnerships with key industry stakeholders and ensure localized platform adaptation. •Oversee cross-functional collaboration to align Czech market expansion with group objectives.
•Lead PortalPRO operations in Hungary, overseeing strategy, business development, and local market growth. •Manage national teams and drive service delivery optimization across clients and partners. •Represent Hungary within the company’s CEE strategy and leadership forums.
•Directed the consolidation of multiple product lines into a unified digital solution. •Managed day-to-day operations of independently functioning tech teams. •Oversaw platform development strategy and roadmaps in the PropTech sector.