Sønderborg, Region of Southern Denmark, Denmark
Having worked with global e-business management since 1999, within global industries both B2B and B2C, and having spearheaded the university education within the e-business disciplines in Denmark and Europe since 2001, Peter’s skills are founded on extensive e-business experience in building global brands online, and through innovative thinking driving revenues at B2B and B2C companies. Through a proactive innovative mindset, Peter facilitates business leaders and organizations to think bold for future e-strategies, and helps boardrooms to enhance shareholder value and create sustainable competitive advantage through e-business across borders and cultures. AREAS OF FOCUS: - Development of global e-business strategy across the value-chain - Companies looking for synergies & proactive innovation across several business disciplines - Nonprofits committed to making a better world - Companies dealing with business areas across several countries - Complex web-universes consisting of +200 websites DISTINGUISHING MARKS: - Creativity and proactive innovation based on sound e-strategies - Breaking down the boundaries of traditional business - Capturing opportunities through a proactive innovative mindset - Sound business understanding supported by cross cultural communication skills - Knowledge of linking traditional and non-traditional media - Optimizing e-marketing and digital communication based on local cultural preferences - Culturally diverse profile and experienced global e-business strategist - Creating synergy where others see chaos SPECIALITIES: - Global e-business strategies for proactive innovation and growth - Growth in high-value customer relationships - Acceleration of product innovation - Merging corporate development with e-business ("value-chain e-business") - e-Marketing communication from awareness to loyalty - Supporting and coaching top- to middle- management - Optimizing organizational changes to support e-business strategy development stages
Global e-Business (Strategy, Disruptive Digital Innovation, Counter Disruption Strategies), e-Business Strategy, e-Commerce Management, e-Marketing & Digital Communication, Social Media Strategy, Market Analysis, Business Plan, Strategic Marketing, Organizational Behaviour, Scientific Methodology of Social Sciences.
Established in 2002, Engergroup is one of the first independent e-Business Strategy consulting companies. Due to its close ties to the universities over 2 decades, Engergroup has contributed to the innovation and development in e-business modeling and digital management concepts in many key strategic digital areas within Strategic e-Business, e-Commerce Management, and e-Marketing & Digital Communication. The e-business concepts and management models developed by Engergroup, are used globally in some of the largest industries within both B2B and B2C, and has served as a university learning platform for international Master Students attending Danish university courses in digital leadership for 2 decades. Engergroup supports deserving companies around the world as a strategic advisor in increasing their competitiveness and their business volume on a “glocal” scale through innovative digital thinking.
Strategic Marketing, Global e-Business (Strategy, Disruptive Digital Innovation & Counter Disruption Strategies), Organizational Behaviour (& Digital Transformation)
e-Business Strategy, Social Media Strategy, Value Chain e-Business & Digital Innovation