St Paul, Minnesota, United States
Positively impacting the lives of patients and clinicians gives purpose to my work, and this purpose fuels my passion for healthcare. A common thread through my medical device marketing and strategy roles is the pairing of deep customer insights with new technologies that can improve the quality and cost of care. I believe excellent marketing is a mix of strategy and storytelling, and the best leaders do so in a way that builds a common vision, founded in data, that propels a united business team toward market success. Strengths and experiences that buoy my ability to deliver this include: Strategy: • Marketing & Strategic Planning • Segmentation, Targeting, Positioning • Customer & Market Insights • P&L Management • Market & Opportunity Assessment • Financial Modeling • Competitive Assessment & Response Storytelling: • Value Proposition Development • Brand Strategy & Positioning • External & Internal Communications • New Product Launch & Post-Launch • Sales Training & Partnership • Executive Presentations • Investment Pitches Lastly, I take my responsibility as a people leader, not just business manager, seriously and value the development and coaching opportunities provided to me. Authentic leadership is my North Star and winning as a team refills my cup to continue pushing the boundaries on delivering new ways to create value in healthcare. I am supported at home by an amazing wife and three wonderfully energetic kids. When I’m not working you might find me trying out a new restaurant, searching for a golf ball, trying to enjoy coffee before it cools, or singing along with one of my favorite bands live or in the car. Feel free to reach out to me at [email protected] it's about financial planning ;)
Lead Direct-to-Patient/Consumer Marketing efforts for the WATCHMAN™ franchise. Helping to find, activate, and nurture patients along their journey from awareness to implant, leading to increased customer conversion, revenue growth, and enabling more than half a million patients live a life protected from stroke and free of blood thinners.
Global Business Director for the Skin Health & Wellness Business. Lead global product team with responsibility for business strategy, new product development, portfolio mix optimization, pricing, and brand, resulting in sustainable and profitable growth.
Led marketing for 3M's global Wound Care Business. Consistently achieved profitable growth targets through the development of portfolio strategies, new product commercialization, and innovative global marketing programs. Work included execution and ownership of new product commercialization and portfolio positioning. Led Marketing diligence team in 3M's largest-to-date acquisition of Acelity KCI.
Owned overall responsibility for Vascular Access (Tegaderm™ brand) new product platforms; working closely with customers and cross-functional teams to identify opportunities and commercialize new solutions globally. Led marketing efforts on priority new product introduction programs for the Vascular business within the 3M Critical & Chronic Care Solutions Division.
Developed and executed digital marketing strategy, US shopper marketing programming, and contributed to key enterprise initiatives related to international expansion efforts.
Worked as a consultant with the student-run consultancy, Carlson Brand Enterprise, partnering with senior management at top companies to solve key marketing and business challenges.
Managed sales and marketing execution of professional and consumer products via hardware and paint channel in the US Northeast, working with end customers and distributors to increase sales through key retail accounts.