Kolding, Region of Southern Denmark, Denmark
I build and scale commercial platforms for premium sport, cycling and outdoor brands across the Nordic and European markets. With 20+ years of international experience, I have opened new markets, secured major retail and chain partnerships, developed distributor networks and transformed underdeveloped regions into structured, profitable commercial operations. I combine hands-on sales execution with clear commercial leadership — focusing on strong positioning, disciplined distribution and measurable sell-through performance. Growth is created through focus, accountability and strong partnerships. Core focus: • International retail & distributor expansion • Key account & chain negotiations • Market entry & commercial scaling • Omnichannel execution Open to Commercial Director, Head of Sales or Country Manager roles across Nordic, UK and DACH within premium sport, cycling, outdoor and performance-driven brands.
Business development, establishment of new business unit Marketing strategy, brand plan/strategy Forecast and budgetting Product development Develop and implement qualitative and quantitative succesfactors to develop a great team to meet kpi´s Develop and implement new structures and processes in compliance with HQ to create synergies across the value chain Key account management