Peter Alexander

Chief Marketing Officer

Palo Alto, California, United States

About

Global executive with broad background including Marketing, Sales, Engineering and Business Development. Direct experience with business management for multi-billion dollar product lines, management of global marketing execution, buzz marketing and digital experience for business and SMB/consumer, and demand generation and ABM towards highly targeted audiences. Demonstrated technical agility with experience in Networking, Mobile, Cyber Security, TV/Video, Hardware, Software, SAAS, Self-Service and PLG. Very collaborative yet able to work in demanding, direct-communications-style environments. Can lead both small and large teams, while directly contributing and getting involved. Specialties: Business and go-to-market strategy development, messaging, solutions, demand generation, analytics and metrics, global execution management, communications, public speaking, leadership, turnarounds

Experience

  • Chief Marketing Officer at Barracuda
    Feb 2025 - Present · 1 yr 6 mos

  • Chief Marketing Officer at Fastly
    Aug 2023 - Jan 2025 · 1 yr 6 mos

    Edge Cloud Platform; Content Deliver, Security and Compute Services

  • Chief Marketing Officer at Check Point Software Technologies, Ltd.
    Feb 2017 - Mar 2023 · 6 yrs 2 mos

    Cyber security and threat intelligence

  • Chief Marketing Officer at Harmonic
    Jul 2012 - Apr 2016 · 3 yrs 10 mos

    TV/Video processing for broadcast, streaming and payTV, cable infrastructure, pioneer of UHD/4K

  • VP, Worldwide Field Marketing at Cisco Systems
    1996 - Sep 2011 · 15 yrs 9 mos

    IP networking and communications • Marketing leadership positions in Commercial, Enterprise and Service Provider businesses • Led field marketing and demand generation globally, controlled $100M+ budget, generated $1B+ pipeline, managed 450+ staff, reported to CMO and head of WW Sales • Led product management for ISBU, 40% of company revenue, during dotcom correction • Evangelized voice over IP and IP Telephony transitions