Orange County, California, United States
I guide organizations in developing and implementing content-based marketing strategies. My primary focus is using podcasts as a means of creating content that fuel familiarity in the marketplace. These strategies are achieved by linking the tactical demands of the market with corporate goals/outcomes. The methods I employ were developed while advising US govt elements in conflict zones. Through hundreds of interviews with industry leaders, I've come to realize, the same "Ground Truth" focused practices that worked in Afghanistan, Iraq, Bosnia etc. also apply repeatedly and reliably to goals and outcomes in corporate settings. In all cases, creating desired emotional responses within the target audience leads towards consistently advancing market dominance. Quality content and how it's presented, inspires clients/customers in ways that cannot be matched. Trading influence with industry peers and external influencers enhances the cultural impact of a company. NOTHING is more powerful than creating an externally-verified cultural change in one's favor. The tactical base required to leverage a robust content-centric approach requires elements including: Branding, Voice, Influence, Digital Strategy, Social Media, SEO, SEM, etc. I analyze and improve an organization’s ability to apply the correct tactics in a manner that creates constant tactical wins that feed strategic requirements. I've authored peer-reviewed and editorial board papers on topics like: "Transition Operations: A Discussion with 29 Articles," "On the Advancement of Human Rights: Exploring the Ethical Pitfalls of Female Engagement Operations," and "Promoting Political Development through Action Research: Evidence from Rural Afghanistan."
I am an Executive Producer. I create, design, improve and produce podcasts. I oversee all aspects of production including pre and post-production. I am an industry leader in how to best leverage a podcast whether the goal is: marketing focused, a lead generator, entertainment, PR focused etc. I have the experience and industry knowledge to guide clients and companies from vision to publishing. I'm versed in live production, video, audio, writing, editorial and hosting. I train/coach hosts leveraging my experience as a deployed counterintelligence agent. I am comfortable and recommend employing me as a cross functional team asset.
I am a co-host for a show that details the tiles of life. We talk to interesting people doing fascinating things. The show's roots are in music....but we love to tell stories....and stories are what makes life fun. www.breakitdownshow.com
Assessing scenario based geo-political and International Security situatiins for a variety of clients.
My co-host, Sandra Ponce De Leon and I seek to de-mystify the tech bubble. We talk to founders, CEOs,and the critical influencers in the tech industry.
In my role as executive producer and consultant, I put into place the necessary skills, tools and content to create a responsive audience that supports brands. With content as a base, I am blending theory, strategy, operations and tactics for businesses. Among the tools I array are, Branding Initiatives, Content Marketing, Digitial strategy, social media strategy/tactics, Voice-centric instraments etc. These tools are focused to improve the impact, amplification and networking of the operations of my clients. Whether it is podcasts, content calendars, tradeshows, etc...I am enhancing the quality, coverage and growth of my clients.