Hoofddorp, North Holland, Netherlands
With over 20 years of experience in the meat and poultry industry, I combine deep process expertise with a strong commercial focus to help processors across North America improve hygiene, efficiency, and food safety performance. As VP of Sales North America at IWC International, I work closely with leading food processors to implement innovative hygiene technologies that reduce operational costs, minimize contamination risks, and support more sustainable production. Our solutions, including Undine®, help facilities achieve significant water savings, lower labor dependency, and optimize sanitation performance without compromising food safety. My passion lies in building long-term partnerships and translating industry challenges into practical, high-impact solutions that deliver measurable results on the plant floor. I believe the future of food processing will be driven by smarter hygiene systems, automation, sustainability, and operational efficiency, and I’m committed to helping shape that future together with our customers. Let’s connect and explore how innovation can elevate your operations.
In my role at IWC International, I support poultry and meat processors in achieving higher hygiene standards, operational efficiency, and sustainability through innovative cleaning solutions. Drawing on over two decades of experience in the meat and poultry industry, I work closely with customers to assess production environments, identify improvement opportunities, and implement practical, high-impact technologies such as Undine®. I’m driven by a strong belief that real progress comes from understanding the details on the floor and translating them into smart, scalable solutions that truly add value.
In my role as Global Product Manager at Marel Meat, I am at the forefront of strategic and operational efforts to maximize value across our portfolio of meat processing products and solutions. I oversee the entire lifecycle of our offerings, from conception through post-release, to ensure they surpass market and financial expectations. Below are key aspects of my role and contributions: Strategic Leadership: Collaboratively developing and executing a vision for our product line, aligning with market needs and driving growth. Cross-Functional Synergy: Facilitating seamless collaboration across Innovation, Service, Sales, and Supply Chain to enhance product quality and customer satisfaction. Lifecycle Management: Leading critical decisions on product launches, updates, and discontinuations to keep our portfolio competitive. Business Case Development: Creating compelling cases for new initiatives, securing investments and support for innovative projects. Innovation and Quality: Working with the Innovation team to prioritize and oversee development, maintaining a focus on quality and new offerings. Financial Oversight: Monitoring solution performance to ensure they meet revenue and margin goals. Pricing and Positioning: Establishing strategic pricing and positioning to ensure market competitiveness and appeal. Support and Training: Providing top-notch sales materials and training, improving team skills and client interactions.