United States
Senior-level marketing and data analyst with over 20 years of D2C and B2B experience collaborating with Marketing, Sales, Finance, and Product leadership and delivering insights and recommendations to optimize ROI. I love working with data-driven teams that are open to new perspectives and ideas to develop the lowest granularity data into the highest strategic intelligence. I pride myself on delivering robust, end-to-end data analysis: from whiteboarding value-add solutions, to data discovery, to data gathering and wrangling, to designing and implementing enriched data sets, to building automated visual stories, and to clearly and concisely communicating those stories to all levels of the business. A firm believer in progress over perfection, I approach every project with a never-say-die attitude and am always seeking to gain new knowledge and skills. My specialties include: * Analyzing ROI on digital and traditional marketing spend * Designing and measuring A/B tests * Evaluating customer retention, cost to acquire, and lifetime value * Identifying where the next dollar is best spent (or cut) * Creating executive-level and self-serve KPI and customer journey dashboards * Translating the complex into the understandable * And more . . .