Perry Mason

Head of Digital at Territory Studio | Futurist - AI interfaces, HMI, Experiential, Tech, Innovation | Company Founder | Speaker | Council Chair, BIMA

London, England, United Kingdom

About

I've spent 25 years designing how humans interact with technology… leading creative work across UX, UI, spatial computing, and AI-driven experiences for some of the world's best brands. I'm Head of Digital at Territory Studio, a creative studio renowned for designing the interfaces that appear in Hollywood films like Blade Runner 2049, Dune, and Guardians of the Galaxy, and I’m responsible for bringing that same design thinking into the real world. I lead work at the intersection of HMI, immersive technology, and luxury digital experience, helping brands shape not just how their products look, but how their products communicate, move, and respond to humans. And most importantly, how people feel when they use them. I co-chair the BIMA Immersive Council, have spoken on AI and HMI at Harvard University, Web Summit and Cannes Lions, and write about the evolving relationship between humans and the intelligent machines entering our lives (from car dashboards to humanoid robots). I'm drawn to the moment when speculative design becomes lived reality. If you're working at that edge, or thinking hard about where AI, spatial computing, and human interaction are heading we should probably get to know each other!

Experience

  • Territory Studio (5 yrs 1 mo)
    • Head of Digital
      Mar 2022 - Present · 4 yrs 4 mos

      Working with a team of forward-thinking specialists on a variety of innovative projects - bringing Territory Studio's futuristic visions to life as functioning digital products and interactive experiences - UX / UI, 
HMI & Spatial Interfaces, Immersive Web, Apps, XR (AR/VR/MR)

    • Digital Director
      Jun 2021 - Feb 2022 · 9 mos

  • Co-Chair Immersive Council at BIMA (British Interactive Media Association)
    Aug 2024 - Present · 1 yr 11 mos

    Co-Chair of the BIMA (British Interactive Media Association) Immersive Council. Performing an active role in collecting and sharing the Council's collective knowledge and experiences with the wider BIMA membership through content creation and events. Our mission is to Attract, Inspire and Upskill people in the creative industries.

  • Pollitt & Partners (6 yrs 5 mos)
    • Digital Director / Consultant
      Nov 2019 - Mar 2022 · 2 yrs 5 mos

      Consulting on digital and content projects and a team comprising of UX and UI designers, film makers and motion design artists. Responsible for: - Digital strategy for large scale digital projects - Introduction and management of partnerships for film directors and content creators - Introduction and management of partnerships with external resource for social, measurement, SEO, creative, experiential and backend build - Analysis of data and presentation of narratives for clients - Keeping abreast of changes in the industry - Application of innovation across teams in line with R&D tax credits - Project costs, timings, approach and negotiations

    • Digital Director / Leadership
      Nov 2015 - Nov 2019 · 4 yrs 1 mo

      In my Leadership role, I contributed to the vision and direction of the agency, including: ⁠— Strategic direction of the business ⁠— Business development ⁠— Liaison with Trustees and Partner Representatives — Proposals and presentations (internal and external) — Team performance reviews, development and training [Clients: Helical, BT, Openreach, AllChurches Trust, Guide Dogs, Mölnlycke Healthcare, GSK, Verily (Google), Capital and Counties, Jazz FM, MarshMallow Laser Feast, Festival Republic (Wireless Festival), M&C Saatchi Performance, Hancocks of London, Dust Media Group, Greenland, Mace, Brookfield, Centreland, R&F Properties, Wanda, Landsec, Stelling Properties, CIT, EDF Trading]

  • Director / Founder at Matterkit
    Feb 2020 - Feb 2022 · 2 yrs 1 mo

    Matterkit is a remote sales CRM platform, enabling sales teams to manage leads and assets, curate product selection for their customers. This also plugs into our content engine which reliably automates the highest quality, data enriched, content creation, at speed, en mass.

  • Director / Founder at Diode Motion Ltd
    Nov 2015 - Feb 2022 · 6 yrs 4 mos

    Focusing on digital innovation projects, we provide consultancy services to agencies and businesses looking for ways to leverage their data, liberate their content and create engaging experiences for audiences. We have worked with FTSE 100 clients, startups and non-profits, leading digital transformation initiatives and new propositions, products and creative services across several sectors and verticals: mobile, health care, broadcast, property, automotive and advertising media.