Geneva, Geneva, Switzerland
Profile: Collaborative, Strategic and Result-oriented Sales & Marketing leader Skills: eCommerce, eRetail, Marketing & Digital know-how with strong People & Business experience. What thrills me is to reach summits, I drive brands, businesses & teams I care about to the top. Specialties: - eCommerce & eRetail Data driven Strategies (Pureplayers, Marketplaces, Social, Omni players, DTC) - Product & Brand Management - People & Project leadership: driving change and transformation with multicultural/functional teams - Organization design, Training and Capability building to develop digital skills across the organisation - Digital Marketing incl. Content creation, Media Buying, CRM, Social Media & Influencers - Online Trade Marketing (e-content creation) & Retail Media (Amazon advertising, JD.com, Alibaba...) - Sales management: eCommerce, New Business Development, Strategic Customer engagement - Technologies, Data & Analytics management Second nature: - Nature addict and advocate - Sport and travel adventures
At LANGWATER, we’re on a mission to reduce single-use plastic bottles for water & beverages. We offer a sustainable alternative that lets anyone turn tap water into purified, mineralized, and even flavored water—right at home, using a countertop device and our mineral and flavor LANGPAKs. I work with the team to develop and execute global marketing and online sales strategies that grow the LANGWATER brand and drive revenue for our bottle-free drinks.
Building on previous regional role, was responsible globally for: - Defining & aligning with leadership the Online Channel Marketing Strategy to drive Sales - Building the capability to deploy it, including Organization design, Training, Data & Analytics Tools and effective Technology Stack & Automation - Driving 360 execution worldwide by guiding the local teams and facilitating best practice sharing Elected FY20 employee of the year
Drove online business development and innovation for future growth, in cooperation with multi functional teams, brands and countries across Europe & Asia Pacific. Included: - Go-To-Market Channel Strategy & Operating Model - Guidance to deploy products categories strategies online - Business development (Strategic customers engagement, joint business planning) - Retail Digital Media (Amazon advertising, other marketplaces medias) - Content creation and SEO optimization, Brandstore (shop in shop) - Technologies, Tools and Analytics set-up to execute and track results at scale - Shoppers research and content testing
Built the marketing infrastructures and providing expertise and support across business groups and regions, focusing on expanding and upgrading the digital presence, incl: -E-CRM to drive 1:1 personalized communications and GDPR compliance -Website personalization and testing -Media-buying and Analytics -Managing eCommerce & Digital agencies
Developed & launched a new concept of luxury skincare combined with food supplements worldwide - Created a differentiating brand identity with its guidelines - Developed products - Managed the off/online consumer journey from awareness to action & advocacy: assets production, digital campaigns, social media, (e)-shop (magento) & stores opening & merchandising - Recruited & led internal team (4 pax) , store staff, agencies, PR (journalists and bloggers) - Set up actions plans with sales target, KPI and tracking for decision making improvement ✓Brand launched in the US & Europe. Middle East turnover x 5 in 2012 with limited resources. Efficient company processes & teams set-up in record time.
Defined the Business Model of an innovating product; in cooperation with 8 agencies and multicultural/functional teams. (30pax) - Designed the launch strategy, based on in-depth study, data analytics & consumer understanding - Created an Internet based Marketing Mix for Professional/Influencers & Consumer segments - Designed a multi-channel communication campaign (TV,POS, Digital..) - Led the implemention all interdependent activities on a learning market in Germany - Led data analysis, drew and shared conclusions with senior management ✓ Business model with financial forecasts validated for European launch. Performing integrated campaign: 40% Awareness against 34% projected and 10% Action, Digital campaign with above industry norm CTR of 1.44% that drove targeted & engaged visitors– within the allocated budget 2nd assignment at Warner Chilcott (previously P&G pharmaceutical): Set-up pilot marketing projects to generate trials for a medicine and prove the brand value vs competitors ✓ Market shares maintained despite the arrival of generic drugs
Developed customers portfolio -> 2006 Revenue + 29% versus previous year