United States
Highlights *Growth-mindset: Empowered Sales to increase ARR by 5X as a founding GTM team member *Collaboration: Executed across functions to launch products, web redesigns, pricing, and campaigns *Innovation: Owned trade show messaging and event programs (digital and in-person) Breadth *Product Marketing: B2B, Mobile, Web, OTT, SaaS, Analytics, and Cloud Technologies *User Experience: Ideation/Design Workshops, Information Architecture, Mock-ups, Prototypes, Functional Requirements & User Stories *Agile Methodologies: SCRUM certified, Trained in Kanban, XP and Lean *Business Development: Worked with US based companies to expand into EMEA & APAC markets
As Director of Product Marketing, I lead GTM sales plays for the Workato platform. This includes go-to-market strategy, positioning, competitive differentiation, programs, and product launches across AI, cloud, enterprise, and ecosystem offerings. I lead a team of marketers in cross-functional execution, delivering messaging, sales enablement, partner marketing, and industry events that accelerate adoption, customer value, and revenue growth.
I wake up in the morning and ask myself, “What can I do to make my segment successful?” The answer might be launching a Sales Play to working on the website, aligning executive stakeholders, researching use cases and competitors, uncovering impactful customer stories, working with sellers and partners, and enabling the field with new products and solutions.
Strategic partner executing critical work across Sales and Demand Generation.
Intentional time off allowed me to focus on passion projects like completing a yoga teaching certification, developing my local community, and spending quality time with family.
*Built the product marketing function and team to drive exponential growth by collaborating with sales, product, demand gen, field marketing, and executive stakeholders *Generated customer stories with brands like Seismic, Blue Yonder, Iterable, Coupa, ACI Worldwide, Snowflake, and Cloudera *Spearheaded out virtual conference (UNXPCTD) strategy, themes, and keynote sessions with G2 co-founder and CEO Godard Abel and strategic narrative thought leader Andy Raskin, blowing out our goals for registration, attendance, and engagement in the first year *Defined GTM strategy and processes for product launches–enabling sales and marketing success *Secured a new product’s representation in a Gartner Market Guide through analyst relations *Co-owned brand messaging and design across all properties (website, pitch deck, partner portals) *Ran the content calendar–blog, podcast, case studies, customer testimonials, and webinars *Produced and maintained sales collateral for all products, industries, and personas
Vivun is the world’s leading provider of PreSales software. Our AI-powered platform includes solutions for PreSales Operations, Demo Automation, and aligning Sales with Product teams. Revenue leaders can now drive growth efficiently by scaling their technical selling efforts, maximizing every R&D investment and de-risking their deals. Customers include Snowflake, Zoom, Okta, Elastic, ADP, Coupa, and Harness. To learn more visit www.vivun.com.
Optimizely is the leader in website and product experimentation. I joined to accelerate the market opportunity for our Full Stack offering, which unites the power of feature flagging and A/B testing for Product and Engineering teams. During my tenure, I launched three solutions strategic to the company’s growth with new and existing audiences, rolled out new pricing and packaging–including product plans and volume metrics, and created tailored messaging and content for our industry and user conferences, website, collateral, and integrated pipeline-driving campaigns.
The world’s leading companies rely on Dynamic Signal’s enterprise SaaS platform to connect, engage, and activate their employees. By managing and delivering targeted communication across channels and devices, creating a structured dialogue with the workforce, and empowering employees to become powerful brand advocates, Dynamic Signal drives increased productivity, retention, and profitability. Founded in 2010, and based in Silicon Valley, Dynamic Signal serves over 20% of the Fortune 100 and is supported by leading investors including Microsoft Ventures, Venrock, Rembrandt Venture Partners, Trinity Ventures, Cox Enterprises, Time Warner Investments, Signia Venture Partners, Focus Ventures, and Akkadian Ventures