Ankara, Türkiye
Hi, I’m Naz. A multidisciplinary designer. I analyze user behavior, map complex service ecosystems, and turn research into clear, actionable insights as well as intuitive (and pretty) designs. My work sits at the intersection of user needs and business goals: identifying pain points, shaping strategies, and co-creating products that are efficient and meaningful. Open to collaborations and always up for some design talk! Let’s connect and see how we can build better experiences together.
Acting as the Founding Designer leading the 0-to-1 journey for an early-stage SaaS platform. I am responsible for the end-to-end design lifecycle, transforming abstract concepts into a launched MVP while balancing user needs with complex business requirements. Core Responsibilities: 0-to-1 Product Strategy: Collaborated with founders to define the initial product roadmap, turning high-level vision into actionable design requirements. UX Research & Strategy: Conducted foundational user research (interviews, benchmarking) to validate hypotheses and identify market fit. UI/UX Design: Designed user flows, wireframes, and high-fidelity prototypes, iterating quickly to move from idea to engineering implementation. Visual Identity & Branding: Established the brand from the ground up, including logo design, color systems, typography, and brand guideline to ensure a strong market entry. Design Systems: Built a scalable component library from scratch to ensure design consistency and speed up the development cycle.
DSCOVR is a design consultancy providing UX research services to AS Watson Group, a $24B global health and beauty retailer. - Conducted mixed-methods UX research across Watsons and 5 competitors (Sephora, Gratis, Trendyol, Migros, Rossmann), recruiting 50+ participants and facilitating usability testing sessions to benchmark e-commerce experiences. - Performed thematic analysis on user interviews, delivering a presentation to stakeholders that categorized insights, pinpointed critical navigation bottlenecks, competitive gaps, and user quotes that informed product roadmap and redesign strategy. - Validated redesigned checkout flow through iterative usability testing, delivering actionable UX recommendations that contributed to a 30% engagement increase post-launch.
Mobiversite is an AI mobile application company, developing industry-leading AI apps that serve over 15 million users globally. - Designed and optimized different monetization strategies for Donna’s paywall and improved weekly subscription conversion by 63%. - Impacted MRR of Donna by increasing the new user subscription conversion rate by 136% in Android and 46% in IOS through designing new onboarding flows. - Improved the key action funnel up to 76% through conducting A/B testing to measure the business impact of various paywall designs. - Introduced Design Thinking practices, facilitating co-design workshops that uncovered workflow bottlenecks and improved cross-team collaboration. - Led the responsive web redesign of the company website including new brand strategy; integrating consistent UX writing, editorial voice, and visual identity. - Designed and launched AI Car Design app from concept to market, achieving 80% ROAS at launch and generating $100K revenue within 6 months.
Acted as a junior member on UX team contributing to the development of an innovative digital tool for Deutsche Telekom and T-Mobile employees to share ideas, validate Use Cases as early as hypothesis stage and saving resources. - Mapped out 20 distinct user flows and operated in-depth usability interviews: developed detailed journey maps highlighting fourteen most critical causes of navigation confusion, informing design improvements for enhanced user experience. - Created detailed persona profiles representing target users’ needs, preferences, and behaviors; this initiative guided product feature prioritization leading to 20% faster iteration cycles throughout development phases. - Established clear definitions of vital interactions within customer journeys along with developing precise wireframes for a major feature release; directly led to enhanced team alignment on project goals moving forward.
Led operations for one of Turkey’s largest student design societies: coordinating 15 projects and engaging over 200 members annually. Best known for organizing “Tasarım Bilkent” which is a yearly event that aims to expand students’ knowledge and experience by connecting them with world-known architects through a 3-panel discussion on subjects defined by students according to questions that are wondered by the majority. - Handled the communication with the university officials and the owners of the event venues. - Raised and managed funds up to 30,000 liras. - Hosted world-famous architects including Chris Precht, Melike Altinisik and Leila Araghian.