Sweden
Strategic communications leader and trusted advisor to senior management, with experience at executive board level and across Sweden & Germany. I work in politically and publicly exposed environments. In these contexts, regulatory pressure, stakeholder expectations and media scrutiny affect strategic direction. My work sits at the intersection of strategy, communications and public legitimacy. My focus is on aligning leadership decision-making with internal and external messaging, particularly where reputational and political stakes are high. I bring 18+ years of experience in strategic communications and public affairs functions, building advisory setups that hold under pressure. This includes embedding communication early in leadership processes, risk assessment, crisis handling, and proactive long-term societal positioning. In my roles, I have: — Led integrated internal and external communications functions. — Advised executive boards and senior management in politically and publicly exposed situations. — Had full operational and budget responsibility. — Integrated reputational and regulatory risk into strategic planning and handled crises. — Led board-commissioned risk analyses during regulatory transition phases and recommended strategic priorities. — Developed positioning frameworks aligning corporate direction with stakeholder expectations and public legitimacy. I work best in senior communications roles with end-to-end responsibility for communications and close alignment with executive management. Currently, I serve as Press & Communications Lead for the Liberal Party in the Stockholm Region, directing media strategy ahead of the 2026 elections.
Responsible for the Liberal Party’s press, PR and communication strategies in the Stockholm Region.
Evaluating market opportunities within communications, public affairs, advocacy, and stakeholder engagement consulting.
As a member of the board also jointly responsible for the management of the Association's office, my responsibilities as head of the department included: - Planning, budget, and personnel leadership of Comms & Analysis with a team of 9 employees, reporting to the Secretary General - Development, organization, and execution of all external and internal comms activities - Strategic and content-related development of press & PR, political comms, online platforms, print & online publications, event management, corporate design, and internal comms - Organizational responsibility and content-driven input for the annual German Foundation Day (Europe's largest foundation congress) - Strategic development of the collection and evaluation of data regarding the foundation sector - Representation of the Federal Association in relevant stakeholder forums
In my role at UR, I provided acute intelligence/strategic counsel and advocacy solutions to the CEO and senior leadership by building on my media, political, reputation, and issues management expertise. I monitored societal developments, policy processes, and market trends in the media and streaming/tech landscape that can impact UR’s reputation, content, platform, and/or business development. With regard to national and international relations & advocacy, I was responsible for communicating UR’s positions on Nordic and EU level, in alignment with UR’s peer companies, Nordvision’s European affairs director, and with our mutual trade organization EBU. Regular exchanges in the Nordic group on national (AI/market/regulatory) developments and on joint positions regarding key EU-legislative files (such as DSA, DMA, and EMFA) and state aid matters.
The ARD represents the common interests of Germany's nine regional broadcasters as a joint organisation. The ARD General Secretariat in Berlin reports directly to ARD's Chairperson. As part of ARD’s then newly established General Secretariat, I learned hands-on how to build up and position a public & corporate affairs office in Berlin’s political landscape. At the General Secretariat, I was tasked with strengthening ARD's reputation and advocating its societal role, positions, and achievements to a broad range of stakeholders. This involved self-driven building of relationships with government officials, media, telco/tech industry leaders, associations, and societal groups, proactively facilitating dialogue on ARD positions and achievements. After being promoted to head of policy, I took additional responsibility for shaping, systematizing, and coordinating ARD’s efforts to communicate its corporate public value/societal impact.
Leading media/digital policy and public affairs
Apart from working with policy issues I was also part of the central affairs team, supporting the ARD Chairperson in administrating the corporate group’s business. Special focus on preparing and post-processing top level summits of ARD’s nine local entities. I also regularly briefed the Chairpersons with talking points/memos for their meetings with key stakeholders on corporate, policy, and other issues,