Grand Rapids, Michigan, United States
You'll find that I'm skilled in all facets of marketing communications strategy development and implementation, with a penchant for the written word. I have a keen ability to interpret organizational news and initiatives and communicate effectively to key audiences using the appropriate array of media. I thrive in a dynamic environment where constant learning and flexibility are required. I like to think of myself as the Wonder Woman of Writing, minus the skimpy outfit and golden lasso! Specialties: Interviewing and story development; content creation for all media, including social channels; scripting commercials and training media; crafting marketing strategies that not only sizzle but deliver on goal.
I'm thrilled to partner with this quickly growing community in the legal and insurance fields to support expansion of their membership base, increase attendance at professional education events, and improve current member engagement.
After years of telling the corporate story from the corporate office I hung out my own shingle (so I could tell the corporate story from my own office -- yippee!). My range is pretty wide, from articles, blog postings, and public relations efforts to motion media scripts, social media management, and marketing materials. PS: my logo is stellar -- but I never created a company page so you can only see it through direct request. It's worth a look...I know people with killer creative skills!
I didn't write the articles, I just helped those articles find readers. Business Insurance is the authoritative news and information source for executives concerned about risk and the impact on their business. I enjoyed helping readers connect through social media and community building.
I was proud to serve this non-profit agency assisting over 15,000 children and families, in a six county market with an annual budget of $8.8 million in 2007.
This was a dream job for a creative professional who still gets a charge of joy from a new toy, working for a division of a publicly traded $800 million Hong Kong-owned electronics manufacturer with sales, marketing, and product development responsibilities in the US for electronic learning toys. US revenues in 1998 of $170 million.