Greater Edinburgh Area
Passionate and highly personable manager, with expertise in stakeholder management, experiential marketing and events. Over 10 years of experience in managing diverse projects in both Higher Education and Corporate environments. Demonstrated expertise in orchestrating virtual and hybrid events, conferences, award shows, exhibitions, and brand activations. Skilled in team leadership, budget management and obtaining sponsorship/partners. A proactive, detail-oriented, and strategic thinker, dedicated to aligning projects with organisational strategies and stakeholder needs. I am recognised for my personalised approach to stakeholder relations, as well as ability to create innovative marketing campaigns and events, creating bespoke experiential journeys that transcend conventional expectations. I seamlessly integrate subtle brand subliminal messaging, evoking profound emotional connections among participants. This extraordinary skill set empowers me to design immersive and unforgettable experiences, leaving an enduring imprint on attendees and significantly boosting brand engagement and loyalty.
As High Profile Events Manager at CHAS, I lead the development and delivery of a diverse and impactful events calendar, designed to raise significant income in support of CHAS’s mission. Working within the Partnerships and High Profile Events Team, I oversee a portfolio of bespoke fundraising events, including the Fawkes-y Ladies Lunch, Rocking Horse Ball, and winter wonderland experiences across Scotland. This role involves strategic planning, stakeholder engagement, and meticulous event execution to ensure each experience delivers exceptional stewardship for supporters and partners. As part of CHAS’s ambitious £75 million fundraising goal, I work on contributing to generating vital funds that sustain the organisation’s work, including key projects like the Rachel House redevelopment.
Monash Business School is a global academy for leaders, innovators and change-makers. Monash Business School has a global reputation for inspiring and educating the next generation of innovative business leaders. In this role, I am responsible for managing and delivering strategies for alumni relations, programs and events, as well as coordinating a comprehensive network of alumni stakeholder relationships. The Alumni Relations Manager is a key interaction point between the portfolio, internal and external client groups, and works closely with internal partners such as External Relations, Development and Alumni (ERDA), to ensure alignment with the University’s wider alumni engagement strategy. The Alumni Relations Manager is a Monash Business School ambassador, representing the School in alumni forums and managing relationships with various stakeholders in order to build strategic alumni involvement both in Australia and overseas. The position provides strategic advice on alumni engagement activities and manages and coordinates networking events. The Alumni Relations Manager also plays a critical role in advising on new developments in alumni relations and developing and implementing strategies and communication plans for engagement with priority alumni segments. The position manages a team responsible for providing a range of alumni relations services to foster engagement and contribute to new business opportunities in education and research.
As a key contributor at Monash University Faculty of Arts, I lead the planning, strategy, and execution of impactful marketing campaigns and events. My role involves revitalising key faculty projects, creating campaigns with clear value propositions, and addressing unique challenges within the arts faculty. My responsibilities include using data and metrics to inform strategic, audience-centric marketing decisions and overseeing the planning, preparation, and delivery of marketing material across various platforms. I am adept at solutions-focused project management, proactively identifying and resolving risks, recruiting and training team members, and providing expert marketing and events advice. I exercise strong budget management, preparing proposals, allocating resources, negotiating with vendors, and monitoring expenditure for projects. My role extends to managing third-party media and event suppliers, leveraging insights and analytics to ensure a healthy return on investment. I actively engage in leveraging partnerships to expand reach and engagement, utilising databases and channels for referral marketing. In my capacity, I develop and maintain effective working relationships with key internal and external stakeholders, ensuring successful campaign delivery. I create metrics, analyze and collect data to understand the success of campaigns, interpreting and reporting to key stakeholders. I conduct full post-analyses of campaigns, using data to inform decisions and continuously improving strategies for future endeavours.
Monash University is one of Australia's leading universities and ranks among the world's top 100. The Monash Information Technology Faculty is Ranked #36 in the world for Engineering and Technology. Role responsibilities: - Leadership of events for the Faculty of Information Technology: Conception, planning, implementation and coordination of a wide range of events (such as conferences, exhibitions, student awards ceremonies, seminars and gala dinners) designed to engage a variety of audiences, including prospective students, alumni, industry and key university partners. - Develop the strategic events capability, in line with policy and procedures, through clear and effective event proposals that utilise return on investment measures to justify event expenditures - Managing a changing team of casual event staff and volunteers - Generate external funds for various events, through successful applications for sponsorships - Financial planning, reporting and budgets - Lead and manage the delivery of the operational elements of events within strict timelines and to exacting standards to maintain and build on the University’s reputation for excellence - Effectively liaise with external stakeholders in the sourcing of quotations, delivery and the set-up of event related equipment and supplies in order to efficiently utilise limited funds - Ensure post event reporting and analysis, relating to event activities undertaken within the faculties, enables the creation of actionable information that can be utilised to determine effectiveness of each event - Maintain excellent working relationships with a range of internal and external stakeholders and use these relationships to benefit the goals and objectives of the faculties - Utilising data gathered from previous events and industry best practice, initiate continuous improvement of activities relating to team practices and procedures
Peanut Productions is a small boutique event agency that manages events, brand content/ video production, and activations for a range of large corporate clients such as 7-Eleven, Coca-Cola, Westpac, Bank of Melbourne, Krispy Kreme, Dow Chemical, San Churro and many more. Role responsibilities: - To manage the end-to-end event journey, creating original, dynamic and successful events & projects with outcomes that surpassed client expectations. - To lead or work as part of a team on a range of events, from major conferences to product launches, exhibitions, gala dinners and smaller day dining events. - Working directly with clients: communicating, influencing and fostering relationships, negotiating and developing solutions to fit their strategic goals, budgets and deadlines. - Project planning and deadline development - Management and communications of event registrations and attendee event accommodation. - To comfortably change my scope with the ever-changing client parameters, and to adapt whilst remaining solutions focused - Developing website/registration technologies for our clients and identifying initiatives to improve Peanut Productions processes such as sourcing event software. - Reporting, and managing budgets, quotes, invoicing and financial transactions.
Exponential Events is the parent company to Ultimate Women's Weekend Expo (A Regional Women's Expo where 100% of profits are donated to Domestic Violence Refuges), and WellFest (An all-inclusive, non gender-specific Personal Development, Lifestyle and Wellbeing Expo). Both Exhibitions showcase 40-150 small to medium sized businesses from a huge range of industries including mind, body, spirit, craft, skincare, makeup, health, fitness, fashion, home, children and more. Each Exhibitor offers something interactive on their sites for people to see, do and try. We travel to both cities and country towns, with four shows in 2016, five shows in 2017, and eight in 2018. We realised we could do something bigger to make a difference to the community, and make a significant change. As a result we actively choose to donate 100% of our profits to local Domestic Violence charities and shelters in each town within Ultimate Women's Weekend. The Ultimate Goal of the show is to combat Domestic Violence through education and giving women the strength to make positive changes to their lives. We have the ability to bring women together each show to make a difference, to give women the strength to leave dangerous situations, to support Shelters who are so valuable and yet so low on resources. Nominated, shortlist, and finalist for Telstra Young Businesswoman of 2017 through my role at Exponential Events.
Varied events contracts including corporate events and weddings.