Peter Elmgren

President & COO at DispatchTrack | C-Suite Revenue & Operations Leader | $10B+ in Global Sales Delivered | CEO, CRO, COO Roles

Greater Seattle Area

About

I build revenue engines. Over 30 years, I’ve led global sales, marketing, channel, and customer success organizations across SaaS, AI, cybersecurity, and enterprise software, helping companies translate strategy into durable, measurable growth. My experience spans $10B+ in cumulative revenue responsibility, from growth-stage disruptors to Fortune 500 enterprises. As President & COO at DispatchTrack, I partner with the executive team to drive operational excellence, accelerate growth, and scale an AI-native logistics platform. Previously: CRO at Rithum: unified three GTM organizations into one operating model delivering $350M in revenue and 23% YoY net new growth Riskified: served as Chief Revenue Officer through the company’s IPO (NASDAQ: RSKD), leading all go-to-market functions, driving 40% revenue growth to a $230M run rate, and expanding into six new international markets SAP: led global business development for a $6.1B portfolio and accelerated cloud growth to 61% YoY My approach: Strategic clarity: aligning GTM functions around focused, executable growth priorities Execution at scale: building and leading global teams across the Americas, EMEA, and APAC Revenue architecture: designing the right mix of direct, channel, and digital motions People leadership: developing high-performance cultures grounded in accountability and ownership Throughout my career, I’ve worked closely with CEOs, boards, and investors on commercial transformation, M&A integration, and scaling through key inflection points.

Experience

  • President & Chief Operating Officer at DispatchTrack
    May 2025 - Present · 1 yr 3 mos

    Partnering with the CEO (co-founders) and board to drive operational scale, commercial growth, and organizational excellence across DispatchTrack's AI native logistics platform. Leading cross-functional alignment across sales, marketing, operations, support, and customer success to accelerate revenue performance and deepen customer value. Building a high-performance GTM operating system to drive consistency, forecast accuracy, and repeatable growth.

  • Investor at Bracken Peak
    Jun 2024 - Apr 2025 · 11 mos

  • Chief Revenue Officer (CRO) at Rithum
    Sep 2022 - May 2024 · 1 yr 9 mos

    Led all global GTM functions; sales, marketing, channel, and customer success for a $350M business, delivering 20% YoY revenue growth. Unified three separate GTM organizations (CommerceHub, ChannelAdvisor, DSCO) into a single, cohesive global team following a multi-brand consolidation. Grew net new customer acquisition 23% YoY while expanding partner and channel routes to market by 275% YoY. Implemented a globally consistent rhythm of business, improving forecast accuracy to within ±2–5%.

  • Chief Revenue Officer at Riskified
    Feb 2021 - Sep 2022 · 1 yr 8 mos

    Served as Chief Revenue Officer during Riskified's IPO (July 2021, NASDAQ: RSKD), leading all go-to-market functions through the company's transition to a public company. Drove 40% YoY revenue growth to $230M and 35% YoY pipeline expansion across global markets during the IPO process and first year as a public company. Developed and executed a three-pillar GTM strategy: global revenue expansion, digitally led ABM marketing, and new channel routes to market. Expanded the company's commercial footprint into six new international markets (LATAM, Singapore, Japan, ANZ, UK, Shanghai). Grew customer engagement 400% and ABM-qualified marketing leads by 35%. Established a partner ecosystem that generated 50% growth in leads and 70% growth in revenue contribution.

  • Senior Vice President, Global Business Development at SAP
    Apr 2019 - Feb 2021 · 1 yr 11 mos

    Led the Global Business Development organization with P&L accountability for over $6.1B in revenue. Drove SAP's cloud transformation by developing new routes to market and recurring revenue streams, achieving 61% cloud growth YoY. Built a repeatable, globally consistent sales and operational methodology that elevated customer and partner NPS.