Singapore
I started experimenting with social media at the tender age of 8. Back then, blogs were the rage and I wanted one to fit in. Later, while my peers got disinterested with updating everyone what they had for lunch and what time they reached home, I continued talking to myself, hopping on new social media platforms that popped up every few years. I was an early adopter or Facebook and Instagram, starting my accounts in 2007 and 2011 respectively. Gradually, I built up an audience and monetised my social media platforms from 2011 — all in the name of fun and earning some pocket money. With my self-taught knowledge of Search Engine Optimisation (SEO), I crafted articles that appeared on the first page of Google for various clients. Little did I know then that social media would become a viable career as I age, and one that I would dabble in. With 8 years of experience in social media marketing and content creation, coupled with 15 years in the blogging/influencer industry, I can safely say that I have tried my hand at almost every aspect of the digital marketing industry. I am deeply connected to the art of content creation, and I aspire to tell stories that speaks to the next generation through social media and digital mediums. My specialities include digital content strategies, social media, project management, digital content writing, and graphic design. My portfolio can be found on http://pekyitsing.wixsite.com/portfolio/
• Travelling through Asia • Built a niche TikTok account translating Chinese lyrics to English, reaching 7,000 followers within months • Freelance writer for DHL, producing content on logistics, AI and supply chain innovation • Social media strategist & AI video editor for Chasing Waves, a career podcast
Led organic social and influencer strategies across Meta and TikTok with annual plans and monthly content calendars. Managed influencer partnerships end to end, including research, content creation and paid amplification. Owned community management and UGC curation while while leveraging AI to scale content production. Collaborated with Australian publishers to deliver digital content campaigns. Clients: Webjet, Levi's, Aussie Broadband, Chadstone, Vicinity Centres, SunRice Key achievements: • Increased social engagement for a key client by 3x after taking over account • Contributed to securing a $5M media pitch win within three months of joining the team • Launched Levi’s x Beyoncé campaign across ANZ, driving a 62% engagement uplift • Pioneered the use of AI tools (Leonardo.Ai, TikTok One, ChatGPT & Gemini) to accelerate content workflows
Led social media strategy, including calendar management and campaign execution. Managed influencer campaigns across Instagram, Facebook, and TikTok. Developed marketing plans for Singapore, Indonesia, and Australia. Organised Mastercard events, like Ed Sheeran concert and F1 Singapore Grand Prix. Key achievements: • Launched social media channels for KrisFlyer • Amassed 10,000 Instagram followers in first three weeks of launch • Developed destination livestream shows in Australia that grew follower base by 30%
Account manager for F&B, education and tourism campaigns. Crafted long-form and short-form content for social media. Analysed key data to generate campaign performance report. Key achievements: • Attained 128% of annual sales target during 2020 Covid-19 crisis • Developed SEO tactics that improved search rankings by 15% and CTR by 40% • 160% growth in LinkedIn followers in six months Clients include: Hong Kong Tourism Board, Korea Tourism Organisation, Singapore Tourism Board, Japan National Tourism Organsation, Nestle, Adidas, Murdoch University
Account manager for lifestyle, beauty and travel campaigns. Spearheaded Covid-19 coverage in July 2020. Pioneered monthly company learning sessions.
Copywriting, graphic design and video editing. Pitched and produced marketing creatives including articles, videos and social media posts. Translated and localised content from Chinese to English. Clients include: The Hour Glass, SenseTime, Singtel, Millenia Walk