Sydney, New South Wales, Australia
• 18 years of leadership experience in Retail, E-commerce, Luxury and Lifestyle Consumer Goods companies´ such as l´Occitane and LVMH. • Managed marketing, sales, business units and companies. Responsible for the P&L, a turnover of US$ 60 million a year and up to 500 employees. Acted as the company’s legal representative in Australia, Brazil and Croatia. • Broad knowledge of different channels such as retail with more than 300 locations, online and wholesale. Strong experience in new business development, brand management and trade marketing. • Entrepreneurial profile with experience in leading start-ups, structuring regional business divisions and in implementing new businesses within several investment scenarios, structures and cultures. Ample capacity to deal with changing scenarios through creative responses. • Conducted company’s restructuring and changed the business model. Successful in turning around unprofitable operations and in obtaining important sales growth results and cost reduction. Proficient at managing crisis situations. • Business vision with an ample experience in identifying new opportunities. Breaking paradigms to sell past collections of luxury brand. • Skilled in internal and external negotiations with shareholders, banks, investment funds, suppliers and distributors involving amounts of up to US$ 7 million. • Leader of internal, outsourced, multicultural and multidisciplinary teams and experienced in managing teams remotely. Expertise in hiring and developing professionals with different levels of seniority. Motivational team management and strongly results oriented. • Extensive international experience acquired in Eastern Europe and Latin America. Fluent English, Portuguese and French.
Managed all sales channels: Retail & Franchise (300+ stores), E-commerce, Spa, B2B, Wholesale and Corporate; as well as sales support departments: Business Intelligence, CRM, Retail Development and Customer Service.
Implemented the digital department. Created the CRM area. Launched l´Occitane au Brésil website.
Holding company of on-line venture in Brazil and Argentina
Managed the company, overseeing all functional areas, with a staff of up to 60 employees.
Devised and conducted the start-up of Coquelux, the leading luxury on-line shopping club in Brazil.
Managed Moët Hennessy division in Eastern Europe - Croatia, Romania, Bulgaria, Bosnia, Montenegro, Serbia, Slovenia and Albania. Responsible for P&L. Acted as the company’s legal representative in Croatia.
Managed Dom Pérignon, Moët & Chandon, Hennessy, Belvedere, Grand Marnier, Chateau d’Yquem, Chateau Cheval Blanc and Cheval des Andes.
Marketing, commercial and distribution Manager for Moët Hennessy in Venezuela, Colombia, Ecuador, Paraguay, Panama and Aruba. Managing a team of 5 professionals.